Lecture: Event magazine – Rob Hillier

  • Andy Warhol bought “Interview magazine, was Avante Garde > great article with Arnold Schwarzenegger
  • Litte White Lie – trendy magazine
  • Develop you own visual language
  • Neville Brody – The Face > wanted to make every spread a poster
  • National Geographic magazine – not readable but impressionable
  • Magazine is a 3D object
  • Laser cut sleeve, use latest technology
  • Amelia’s magazine
  • Explore colour
  • Record events or an extensive event
  • Edit event material
  • Take a sketchbook, draw, write
  • Format: size
  • “Cut your own path but don’t copy”


Response to lecture: I found that I’m not great with layouts and I’m new to them because I have never been taught as I went to sixth form, so I will need to look at loads of existing publications (magazines, books) in the library and on the internet. I’ve looked at layout and gridding books before and didn’t really find them inspiring but looking at magazines with content in would help I think. I have got some ideas of the zine and my event could be a bike ride journey with my friend.

Improving in working on Macs

At first I found it really difficult to work on Mac computers because my previous school didn’t have Mac computers. I remember the first working day at uni and I couldn’t even locate the log out button. I thought to myself, that situation is like can’t finding the shut down button on Windows. But now after constant use at uni for my work, my knowledge and shortcuts on Macs have developed. In fact, when I’m working on Windows and on my laptop (which is Windows), I keep thinking I’m on a Mac and I used Mac shortcuts to then realise I’m on a Windows. The one fundaments I’ve learnt on Mac is that the “cmd” button on a Mac is the “ctrl” button on a Windows.

Cutting out impress on the sole of the shoe

Shut up and make things

Type of the page – I spent last night cutting out the word impress using a lino tool, we chose to do this after coming up with the idea of making a physical impression. I used a scalpel over a lino tool because it is designed to carve.

It tool me a while but I found it satisfying when it was complete. Today, me and Chris went to find a patch of land which had a sandy/ peaty or muddy area. We found a patch of peaty soil in the park opposite the Norwich Playhouse. I thought the photos came out really well and that it was a successful outcome.

Unsuccessful catapult

Shut up and make things

Me and Chris tried to make a catapult using cardboard, however it wasn’t strong enough to withstand the tension from the elastic band. As seen in the photo below the cardboard strips have bent:

I used a lighter to singe the letters I cut out using a scalpel, however fire is unpredictable and it burnt out some of the spacing between arms therefore making the letters illegible:
I think it would have worked with a stronger material such as wood or metal but if we manage to build it, it would be difficult to capture the motion of the letter flying because we are inexperienced with using a DSLR camera.

Checking my contextual work

Contextual studies

I wasn’t sure if I completed the evaluation correctly or whether it was detailed enough so I asked Martin for his feedback. He said everything is fine but added a few comments on adding “see notes” when referencing artists so then I can print a copy of the artist’s work in additional notes.

Plus I was unsure whether I was referencing videos correctly because I visited the NUCA website then visited another website which was saying a different thing. I am going to ask the librarian at the NUCA library for their opinion.

Alterations made to text & image posters

Word & image

I reworked on the shape of the “S” to make it more curved and make the “eal” more enclosed in the “S’s” so they are more of a unit and more of a pod. I cleaned up the lines as well to make it look more professional.

The lips are constructed with “}” and I reshaped the character to make it appear more pouting yet still retain the identity of the “}”. In addition, I changed the colours of the semi colons to express different types of girls and express more of a personality of the punctuation marks.

I removed the branch and replaced it with a “Y” to feature type, I cleaned up the lines by using paths and a single stroke and I removed the claw shapes.

I removed the leaves so the poster is pure typography.

Stitching my booklet

Type on the page

I precisely sewed the spine of the booklet with black thread and 5mm spacing. I think it looks good and professional personally.

I sewed the running stitch tightly so it isn’t that noticeable which is good plus is binds the entire booklet securely:

Motivating checklist

I have found that making a checklist the night before is really motivating the next day because I then know what I am going to do and it is motivating when it is ticked off. I try to make my checklist realistic so then it would be achievable and motivating rather than depressing and being stressed. This was the list I made yesterday night and have ticked off today:

Choosing a layout for the image poster

Unknowing the city

I’m undecided on which layout to have for my image poster, I experimented with the different combinations of the series of photos. But I like the one where the four smaller eye images have distributed spacing vertically and the top small eye has a slighter greater space – all the photos are positioned higher up on the page leaving a greater amount of white space at the bottom.

I chose to position the photos higher up because I read “The Layout Book” by Ambrose/ Harris and they said that people don’t look right in the centre/ middle of the page but high middle.

Experimenting with different photography effects

Unknowing the city

I bought some acetate and looked at the different visual effects that the visually impaired see. These are the different materials and effects I used/ created:

– black painted spodges on acetate in front of lens > for macular degeneration (where black dots are in view and no pattern is the same like how fingerprints are unique)

– black pin pricked card in front of lens > glaucoma (where you can only see small circle view with a black outside)

– vaseline smeared on acetate in front of lens > cataracts (cloudy)

– thickly smeared vaseline on acetate in front of lens > light/ dark perception (light/ dark)

– slow shutter speed/ aperture > short sighted (blur in background)

Feedback for word and image

Word & image

Feedback for word and image: Type needs to build the image not the other way round. Not too keen on the bear poster because it’s too literal with the claw and you could swap the tree with a letter “Y”. It’s looking too illustrative at the moment and it’s getting confusing because some of the posters are pure type which it should be.

Illustrator live trace

Word & image

The technical induction I had with Ella has come in useful because if I didn not know of this feature, I would have spent hours in using the pen tool anchors to trace round the sketches I have. But today I scanned in my sketches, live traced, live painted and just made some minor edits.

Feedback for booklet (3)

Type on the page

I checked the new cover design with Rob – he said to just reduce the size of “Typography” so that it wasn’t so tight on the edges – and chose to have it printed on eco card because I like the texture of the card so it’ll make the booklet look special and luxurious. I’m going to bind the booklet later using a needle and black thread for a running stitch so it’ll match the theme of the booklet and make it less noticable.

Reasons of why I didn’t choose other styles of binding:

Hardcover – A hard cover would not be suitable because there are only a few pages therefore there would not be a significant spine.

Comb – A comb binding would not be suitable because it allows there to be a gap where the pages are separate. Plus this would ruin the effect of the fluidity on the double page spreads especially when the sample text is across the right page as well. This is the same reason of why I wouldn’t use coil binding. In addition, where the holes/ slots are punched for the comb, detail of the booklet will be lost.

Side stitch – A side stitch would not be appropriate because detail down the gutter would be lost and there would be a deep crease/ fold on the left edge of the booklet.

Saddle stitch – This is the most appropriate beinging out of the above as it allows the reader to view the double page spread fully. However saddle stitches sometimes can allow the reader to view the pages behind.

Running stitch – I have chosen to hand stitch the booklet which gives a personal touch and also secures the booklet more in comparison to the saddle stitch. In addition it removes the potential issue that the behind pages are in view.

Books to inspire me

Word & image

As I didn’t really understand the brief that well, I went to the library and borrowed some books to get inspiration for instances when designers have used type as images. I came across “What is typography?” by David Jury and it had Atelier works. They have used characters to form people by manipulating with layout and form of the typography. This is a pure example of type as image:

In addition, I found another book, “Naive” by Gestalten, and it featured a designer, Aarron Johnson, combining to image concepts and putting them to one using illustrations. They had phrases which were similar to the brief:

It’s combining two ideas in a series of one such as with “Make you point”, the designer used an image of a sharpener and a target to express the “point” word.

Reaction to word & image brief

Word & image

I had no idea to what I am supposed to do in the morning, am I supposed to feature a section of the selected text or the whole of the selected text. But then I asked Rob later in the afternoon and he explained it to me and I have chosen to do “An Exaltations of larks” by James Lipton. I will created a series of images expressing the main text to feature in a booklet.

Meeting up with The Norfolk & Norwich Association for The Blind for research

Unknowing the city

Yesterday I rung The Norfolk & Norwich Association for The Blind to arrange a meeting so I can get information about the views of the visually impaired. I now have a direction for the project which was inspired by the photo of “The Forum” roof which looks like an eye.

My new direction is that how the visually impaired could know the city well yet there still is an aspect of unknowing the city because they cannot see the city fully especially that Norwich is known the the visual beautiful sites.

At the blind institute centre, I met with Richard Polley and he showed me the views of what the visually impaired would see and the different types of visually impaired conditions there are. I also met a person who was blind so I could ask questions and get a perspective from a blind person. These were the visually impaired perception glasses I tried on:

Reaction to image brief

Unknowing the city

I am rather stuck on this project and I don’t know what to do as the brief is very open. I’m mainly stuck because there isn’t a stated outcome so I’m undecided on what to do for my final piece. So today I borrowed a camera and went round the city taking photos of things/ places that I found interesting to look out. I did walk through the city centre but even in busy places there are unknown interesting scenes/ places such as most people are too busy to look up, so I took pictures of skylines/ rooves/ windows.

Also sometimes it’s not the photos that matter the most but the process in getting the photos such as seen in Arthur Fellig’s work as spoken in a lecture by Gareth. His work was morbid by having photos of crime scenes, the process he took was that he listened to police radios and took photos before police got there. Therefore even getting photos of busy places could be considered clichéd but it’s the process and experimentation.

Feedback for booklet (2)

Type on the page

Feedback for booklet (2): Everything on the right page is too far down the page, move everything up on the right page.

Take out the “-” in the titles and remove the box around the title, keep it simple and minimalistic.

Remove the boxes on the front page too.

Make the “an” and “to” bigger in font size.

Response for the booklet (2): I still do not like the front cover of the booklet, I think I will add a little colour to contrast against the black background and white text – maybe featuring the colour sequence of the contents.

Rethinking my contextual studies theme

Contextual studies

I’m going to do logos as my topic as personally I like looking at logos and deciding whether I like them or not. But I think that the logo genre is too broad and that I will need to narrow down a specific theme in the of the logo genre. I based my annotated image analysis on the “London 2012” logo for the critique today.

Feedback for zoom poster

One word poster

I had a critque and was advise to make the poster portrait as most posters are in portrait format and to remove the ant as at the moment the ant image is stronger than the word. I removed the ant and replaced it with a continous picture of a leaf. In addition, I also considered how people view work using “The layout book” by Ambrose/ Harris, they said that people do not look right in the centre and middle, but they look slightly up and centre, therefore I have chose to position the word “Zoom” in that position:

Feedback for booklet (1)

Type on the page

Feedback for booklet (1): lighten the text on the left page “A quick fox jumped over the lazy fox”, decrease opacity so that it is a whisper on the page because at the moment it is overpowering.

The different colours on each page makes the booklet interesting but stills stays consistent with the layout and style.

Don’t need the thick circle as it overpowers the page because the main text about the font should be the main focus.

Position of the main text is good, good tonality on the main text and even distributed text.

Last double page spread (terminology page), take out the separation between the top letters (H, yk…) and the bottom line row (A, g, E…) and make it into two strips by removing the word “Typography” and replace with the blue letters on the line (H, yk… A, g, E…).

The front page doesn’t fit the theme of the contents.

Content font sizes are good.

Response for booklet (1): I am working on editing the layout on the anatomy of the font page so that it only features two rows of letters and I’m going to remove the circle windows on the pages even though personally I think it adds interest to the pages and brings focus to the anatomy of the “m”. I need to think about a new front cover as well by looking at the style of the contents.

Pairing up with Chris

Shut up and make things

We were set into pairs for this project and my partner is Chris Webster, we took the verbs that we liked the most and thought of some ideas and are most drawn to light, to fire and to impress. With the light idea, we thought of an image to do with lights and featuring the word in the image, with the fire idea, we thought of making a catapult and then capturing the motion using a camera so it would be blurred and with the impress idea we was going to make some marks in the sand or some form of stamp. Chris had brought some cardboard and reflecting back, I should have bought some stronger tape to stick the cardboard.

Lecture notes – Thursday 20th October – FOAM Agency

It was good to see a lecture that was contemporary, I like the ideas that FOAM developed and how they have ideas and then get someone else to generate them. The works which I particularly liked was the coding music video. They had the concept but didn’t have the skills to develop the final outcome so they got a coder to develop it. Another piece of work I liked was: http://www.foamagency.com/1140616/Kasabian-Umbro-Football-Hero, the concept of a larger version of Guitar Hero combined with football.

I thought I was more of a final outcome producer person where I am good at visual presentation but after a series of projects I am currently working on I now think I am more of an ideas person where I have a good idea in my head but I can’t put it into reality e.g. my lack of digital skills and photography skills.

Inspired to have large print on booklet

Type on the page

The initial ideas I had with the 3 column, 2 row grid was bland reflecting upon it so I looked at more research.

After looking at several magazine layouts, it seems that the magazines put a large image on the left hand page and the main body text on the right. Therefore I am going to have large scale text being “A quick brown fox jumps over the lazy dog” on the left. This will also help the reader to understand typography because they will be able to see the font anatomy e.g ascenders, cap height, serif/ sans serif and brush strokes.

This will be the same on each page but will have different colours and font on each page, the font used will be related to the typeface topic, e.g. Bodoni will be for Modern. I’m also going to tilt the text so that it wouldn’t obstruct the main text on the right page.

I looked into format books

Type on the page

I looked into design principle and theories and the book “What is typography?” by David Jury was very helpful because it looked beyond visual design but how the mind word and looks at things. It says that the best font size to use is 10pt to 12pt so I will be using this in my designs and that the eye looks at a collection of letters together.

Reaction to typography booklet brief

Type on the page

I like making publications such as magazines, leaflets and booklets so I was excited to recieve this brief. Today I’ve created some sketches by looking at some grid layouts and I’ve chosen a 3 column, 2 row grid because I think that by featuring two typefaces per page would be a good amount of space and by having a 3 column I can alter the layout by having something position in a 2 column size and some 1 column size.

Pixelation idea

One word poster

I have looked into pixelation and looked at the point where images are stretched yet still be recognisable. In particular I looked at images of people and if I zoom in using Photoshop, the picture is then unrecognisable.

My idea of the poster is to have an ant with the “O” acting as a magnify glass and the “OO” will be bigger than the other letters. I chose to have an ant to feature on my poster so it connotes to size and how ants are small and the process of zooming in.

I didn’t know how to place a faint grid on the image I created (the word zoom with an ant background) so I screenshot the view of me zooming into the poster. This created a faint grid over the image and when I test print it, the image is still legible, where at a distance it appears fine, whilst at arms length I can see pixel squares, this is the appearance I wanted to achieve.

Feedback for one word posters

One word poster

 Start poster feedback: Confusing in that the runner image is too bold and overpowers so maybe have less of the runner by moving the runner image higher and more of the start line. Make the start line more bold and weaken the background so the focus is on the word “Start”.

Personal response: I was going to make the background to be textured and then painted with maroon sand to represent the racing track and then paint the start line but I wasn’t sure if the idea was strong enough so i illustrated it on Adobe Illustrator. I think I am going to leave this idea because I prefer the other ideas I have and the way I have constructed it on the page looks rather like a 13 year old has made it. In addition, I think the start line concept actually exists in real life so it wouldn’t be inspirational.

Communicate poster feedback: This poster is good.

Personal response: I was going to have the “C” as the remainder of the telephone line but after speaking to tutors I chose the “C” to become the telephone hand piece. I was going to watercolour the whole piece but the card I used did not absorb water to the water colour paint deflected and I couldn’t create fine details which resulted for me to use pencil and pens. I don’t like this poster as much as the others because I find the pencil and pens looks like a child has done it (similar response to above).

Vanity poster feedback: Not immediately legible.

Personal response: This was the idea I liked the most because each of the individual letters were unique and that I created my own font. I thought I had created the idea of vanity being associated with plastic surgery to be unique as most people was just focused on the idea of mirror. The use of watercolour paints looks a bit weak so that’s why it looks illegible.

Zoom (1) poster feedback: There is too much going on with the bright red camera, the hand, the word zoom and zooming in.

Personal response: I agree with the feedback but I do like the concept but in this particular image shot the red camera and hand are overpowering.

Zoom (2) poster feedback: It’s distracting that there is the Photoshop application frame around it, but I think you have it where it’s zooming in close.

Personal response: I agree with the zooming in concept and looking at my poster, maybe I should look into the process of pixelation and how images can be viewed and becomes blurred with pixelation.

Photography skills

One word poster

I asked a friend that studies photography at NUCA for her expertise in capturing motion blur so that it will help me capture the effect of me tracing the word of “Trace” in the air. We set the shot outside the SU bar as it had a nice scenic background with grass and old brickwork. I stood in the shot and traced letters in the air whilst my friend was trying to capture the motion. However the shots were not sucessful because it did not capture the whole motion of the letter and it would take Photoshop skills beyond me to make the image fluid as one giant trace motion.

This is one of the many attempts of motion blur:

There I moved on even though personally I thought it was a strong idea itself, I couldn’t construct it in real life so I moved onto my other ideas. For the “Vanity” and “Communication” idea, I thought that I would hand draw and hand render the pieces because it would be difficult to achieve the overall appearance I want and I have poor Adobe Illustrator skills therefore by hand sketching/ rendering would take less time and personally I think it’ll look better.

Coming from sixth form

Coming from sixth form, I feel like I’ve missed out on technical learning such as programs such as Adobe InDesign and Adobe Illustrator. Plus I had real struggle to use Macs on the first week of enrolling, in fact I purposely moved to computers that had the option to have Windows. But I feel like I’m starting to understand how to use a Mac. Also I feel like I don’t know much graphic design history and design theories/ terms – I will need to look into these by visiting the library for technical books, I did try to look for an instruction DVD for Illustrator today but it was a CD- ROM but I prefer to watch and learn.

Contextual studies initial subject of the golden ratio

Contextual studies

I was thinking to do the subject of golden ratio for my contextual studies but after searching on the internet and trying to find books in the library based on the subject, the selection was limited and the material that existed was only on small chapter of books. I also spoke to Nic as well and he said that most students in the past result in repeating themselves.

This is the mind map I created for the initial reaction for contextual studies:

Vanity poster idea and other research

One word poster

I gathered some images that would help me and came across a new concept for the word vanity. I chose to explore the extent on how vanity can push someone to surgery such as face lift surgery, botox and veneer teeth. This is a piece of Tom Eckersley’s work, it uses the arm as the “I”. It looks like tissue paper ontop of each other where the two overlap. It is simple where the shape of the man is an outline cutout plus there is hierachy being the word “TIDY” is the main focus because is in capitals and is red.

Interpretation from the one word poster brief

One word poster

I wrote some ideas that initially came to me when I saw the words and thought that it would express the word well as if I thought of it initially, it would trigger people’s first reaction and relate the poster to the word. This is a mind map of what I had thought about the words.

I later did some really rough sketches to express what I had imagined the basic layout/ concept of the poster to be like.

I spoke to Rob and the ones without the pint circle are discussed to be too literal and the pink circles ones are the ones I am going to expand and develop upon.