How we read shown through eyetracking


  • How we read shown through eyetracking
  • How you read left aligned text…
  • How you read left aligned text…
  • Left aligned text lets you read fluently…
  • How you read centre aligned text…
  • You have to skip to different line starting positions – this makes it slower to read.
  • How you read right aligned text…
  • Again you have to skip to different line starting positions making it slower to read.
  • How you read justified text…
  • Justified text leads to uneven gaps between words which disrupts fluent reading
  • An all caps sentence destroys the word shape making word recognition slower and rereading a word more frequent
  • Use left aligned text for reading

Yahoo News article – “Cleaner Scrubs Away £690,000 Work Of Art”

“A German museum is counting the cost after a cleaning woman mistook a valuable sculpture for an unsightly mess – and damaged it beyond repair.

The Martin Kippenberger installation entitled When It Starts Dripping From the Ceiling was on display at the Ostwall Museum in Dortmund.

The late modern master had created a tower of wooden slats under which a rubber trough was placed with a thin beige layer of paint representing dried rain water.

Taking it for a stain, the cleaner scrubbed the surface until it gleamed.

“It is now impossible to return it to its original state,” a city spokesman said.

She said the work, valued by insurers at 800,000 euros (£690,000), had been loaned to the museum by a private collector.

Cleaning crews had orders to keep 20cm (8ins) away from artworks but it was unclear if the woman had been informed of this by the contractor that employed her.

It is not the first time works of art have suffered at the hands of over-zealous cleaners.

In 1986, a ‘grease stain’ by Joseph Beuys valued at around £346,000 was mopped away at the Academy of Fine Arts in Dusseldorf, western Germany.”

Oh the amount of times these types of instances has happened before


I watched this a while ago but hadn’t blogged about it. I wanted to watch this documentary for so long but didn’t, but now I have. To other discipline students and some graphic designers found it boring. But as geeky as it sounds, I found this engaging and that it opens my eyes to how Helvetica is so widely used and the origin of the font.

I used to think that Helvetica was beautiful but with it’s thorough use, it has personally made me think to be boring although there is always going to be the universal use for the font for all sorts of situation e.g. signs and logos.

During the past year, I have contemplated what makes a good font, I have grown neutrality to the font Helvetica and more fascination for the font Comic Sans has grown. Comic Sans is such a controversial font, I do admit to using it when I was in primary school as I was influenced by teacher made posters surrounding me but once I hit secondary school I used to hate the font. I thought that I was an odd child in hating a font, but no there is something called typography and I have found a course/ career path/ career area where font matters.

I prefer how Comic Sans causes a reaction either it be love or hate however Helvetica is just overused and I see it as an emotionless font.

Is it really bad to really like a font?

Been trying to locate this font for ages but it looks like the company has commissioned someone to produce an original font – which is good because it builds a strong corporate image.

The BlackBerry font appears not to be identified and be able to download or bought online, therefore it seems to be especially created for the company BlackBerry. The font resembles slightly like:


I first saw the use of the font in Summer 2011 whilst moving from a train station platform to board the train. I had seen the font used in the logo before but I had not seen it be used anywhere else such as body text. Usually with big corporations, they use two separate fonts, one for the logo and another one for the subtext.

I find this typeface to be strong and retains the corporate symbol of the black berry. I think the typographer designer has designed the type with the symbol in mind placing the small blackberry specks as the counter shape in the ‘B’. There is a slight slant in the typeface which can be considered italic, I think the designer chose the font to be italic because originally the BlackBerry symbol dots are slightly slanted and they wanted the same effect to compliment the symbolic logo. The ‘X’ height is relatively high and it is nearly as high as the ascender line (the ‘x’ height is about 75% from the baseline to the ascender line). The descender height and ascender height appear relatively balanced and equal. The kerning between ‘k’ and ‘B’, plus the last ‘r’ and ‘y’ seem to be relatively more closer that the other characters.
The font is strong because of the thickness of the font yet the curvilinear shape softens the typeface making it less brash/ harsh/ hard. The bottom of the letter ‘B’ has a rounded corner which makes the stroke thinner in the corner. Overall I think it is a unisex font because it is strong in the boldness of the type yet is still has curves which softens the type as well. I find this font successful with the particular business being BlackBerry because the font is exclusive to the business therefore it can establish a strong corporate identity making it stand out from competitors, the typeface is new and fresh which can give the impression that the business is innovative.