Deciding on binding style

I think I am going to stitch my booklet as the contents needs to be viewed as double page spreads because the left page is a continuation of the right place, vice versa.

The other option is to saddle stitch (use two staples down the spine of the booklet) however if I do so, the entire spine is not bounded and that the page behind could be revealed (pattern of black/ white pages) which can disrupt the visual appearance of the booklet as a single sheet entity.

I chose not to have spiral bound (comb) because detail near edge of the page will be lost and with this particular booklet design there is detail near the edge of the page.

I chose not to have side stitch because detail near the centre of the double page spread will be lost and there would be a deep crease on the left side of the booklet for when the booklet is opened/ closed.

Novum 11/11 – Making Of Cover

I love this cover design idea, it has be tactile which allows the user to participate in playing with the design. I find this unique and how 2D print can become 3D which can communicate to audiences better. It also brings an element of fun and interest even though the design uses a series of geometric shapes being a triangle. In addition, it applies one idea from digital design (triangle mesh) where three dimensional objects can be made using the computer to become tactile. The process involved to manufacture this cover would be die – cutting where an incision is made on the card using a die (a shaped blade). The triangles are of different colours and when viewed as a whole image, there is a pale big triangle in the middle. The cover has a gloss finish and it seems to be through varnish or laminating.

Creative Print Typography Layouts

http://www.smashingmagazine.com/2009/04/21/creative-print-typography-layouts/

Effektive CV/Poster Mailer

The leaflet appears to be in the style of a tabloid newspaper with the use of bold heavy weight font (font used similar to the font Bebas Neue). The colours used are kept to a minimal being black, blue and grey. The same shade of blue is consistently used throught the publication and the black used does not appear to be key black (CMYK) but it looks like a dark shade of grey to reduce the harshness on the publication visually and by reducing the darkness of the black – it does not entired grab all the focus.

Blue text is overlayed on some images to give a sense of colour and the heavy weight of the font makes the overlay less distrupted on the image e.g. if a light serif font was used – it may appear distracting but with the current heavy weight blue overlay it can give the whole picture better. In addition the heavy weight font blue overlay keeps in the theme of the tabloid style and breaks down the greyness of the publication.

There is a consistent use of the speech bubble which can direct the read to the main information and can set a style of the publication. Instead of using solid fills, they have used patterns so optically at a far distance it appears to be colour fill but actually it is a dotted background.

National Geographic

This publication uses a pale background with strong colours overlaid on top. The background has a radial fill so the edges have the strongest colour which then does not interfere with the main text because the main text is positioned to the centre. The text is positioned at the lower half of the page with graphics positioned at the top half of the page. There is a consitent use of font and consistent use of colours on each leaflet (different colours in each leaflet but stays to the colour theme within the leaflet). The leaflet page uses two main colours with different hues being green and orange. The second leaflet being blue and green.

I find this series of publications to have a very strong style because it uses a consistent colours of green blue and brown, the use of only two type faces and simplistic style (images are in simplistic style too). To minimise the effect of becoming plain and reducing white space, the designer has used a pattern green dot fill as a solid fill would be too overpowering. For the titles they have used highlight on the text with a solid colour fill to establish a hierachy.

Magazine Spread