Australian Childhood Foundation: Invisible

URL – http://www.coloribus.com/adsarchive/outdoor-casestudy/australian-childhood-foundation-invisible-13735605/

I find this really eerie and scary which makes the piece noticable and memorabl Even though behind the poster is a dummy that is child size, the thing that makes it scary/ creepy is that the idea of a child being suffocated underneath the poster. In addition, the poster is three dimensional which makes it have more of an impact rather than a 2D child cutout.

Humans have emotions especially towards young children and within everyone’s nature, it is moral to take care of young children and the elderly as they are most vulnerable therefore, this campaign plans to hit the heart string’s of people.

Behind the child dummy is another poster so after a while, to get people noticing the poster again, they can release the dummy for another message – also the dummy may get tampered/ stolen by people over time.

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