Million Dollar

“The website of Alex Tew, a 21-year-old entrepreneur, who hopes to pay his way through university by selling 1 million pixels of internet ad space for $1 each.”

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A simple concept yet highly successful, I think the reason for Alex’s success is that his homepage played on the idea of exclusivity and that when large corporations saw this advertisement method, they thought they must have to join therefore making the homepage known to news and people. I think this was an easy way in raising awareness though he would have had to create hype for the product before it snowballed. This was the first of the kind and now there are replicas but this idea can’t really be continued unless adverts are replaced but people will/ have already lost interest.

 

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