“April 6, A river of empty red chairs filled Sarajevo’s main avenue Friday as Bosnians marked the 20th anniversary of the bloodiest conflict in Europe since World War II with songs and remembrance.”
When I saw this on the news I initally was taken aback by how many people had died with the representation of the red chairs. I think this is a very successful campaign to make people aware of how many victims of the war there was with the strong visual of red contrasting against the grey landscape.
The seats symbolise the honor they are given in that they get a seat, the seats are almost like a parade down the street. In addition, at the front of the rows, there were performances as if the red seats were filled with the victims and they get an exclusive performance and the performance is a mark of respect. It is one of the most extroadinary impactful campaigns I’ve seen in my whole entire life and one that is unique.