Wrap magazine

URL – http://magculture.com/blog/?p=11291

Wrap is a new magazine that once read can be used to wrap gifts. If last Autumn’s first issue was a little too much like wrapping paper  – it was really just a pack of giftwrap with articles on the back side of the sheets –  issue two has tilted the balance back in favour of editorial.

The set of A2 printed papers is now loosely bound by an elastic band, meaning there is a structure to the issue, and all the work is based around the theme ‘animals and creatures’.

This means the beautifully printed pieces of illustration (the wrapping papers) crash together in happy contrast (above) but can be pulled loose to be used as giftwrap or even as poster (work above by Patrick Hruby and Dan Funderburgh)”


I like that the magazine can be recycled to be used as wrapping paper once it has been at the product lifecycle (once is has been read). Also this gets graphic piece/ artwork distributed amongst friends/ family making the artist’s work known to more people. It appears that the magazine is in limited edition of 1500 and the handwritten counting indicates this magazine to be have a small distribution so it could be local.

It aso extends the product lifecycle in that people could keep the magazine as posters and that it can be considered economical/ eco- friendly because it is used as wrapping paper after. I just looked on their website and it seems they are a new business and are currently on their fourth issue.

I really like their work in promoting new designersa and I like their style and prints. I hope they become a very successful business, I’m tempted to purchase issues but they are £9.50 each 😦


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