It appears that the text on the right have been embossed. The front cover uses the logo as the main focus and uses it as an image. The logo directly shows the reader that there a hidden meaning/ gesture to the ID logo in that it is a face winking. Normally the ID logo is positioned in the left right corner and the meaning gets unoticed. Simple colour scheme of just black and hot pink – the hot pink contrasting against the black background for strong impact. The right text on the text is in a stencil type and looks similar to Arial Rounded MT but in stencil format.