A day to day bit of design incorporated into every day life. I’m surprised this design hasn’t been done before, but it appears that everyday novelties/ design/ gadgets have been in trend with online shops such as SUCK UK. I love that website, it sells unique everyday “kitsch” items which turns everyday bland objects to become fun.
The design is similar to the pantone colour charts with a rectangular colour fill box at the top and a white label with black san serif text at the bottom. I think most designers would like this mug because of its novelty and reference to the pantone chart which is geeky.