Strong use of a consisten colour scheme and the two colours: blue and red connote to the two different elements: geek and nerd. The key system is in the title where the word geek is in blue and the word nerd is in red. It is a vertical layout where people can read the information like a list. Plus I find that vertical layout breaks information down where it can be read in selectable chunks so that they can keep the reader’s interest.
Use of boxes and circles to group certain information together and there is a simple fill of colours with subtle star patterns or stripe patterns.