There are more posters/ images in this series, I like these posters because they have vibrant colours which are used within the posters e.g. the orange poster has used orange hue colours to keep the theme. Also it shows consistency and that once you have a good idea it can be applied in different ways, all the posters feature the word “BELIEVE IN” in the centre of the poster which is followed by a different phrase. However it can be perceived as boring after a while if the idea is being overstretched and the novelty has worn off. I think the cat image relates to Youtube in that most videos uploaded feature cats.