URL – http://www.underconsideration.com/brandnew/archives/a_new_hp_so_close_yet_so_far_away.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ucllc%2Fbrandnew+%28Brand+New%29&utm_content=Google+Reader
I liked the previous logo more to be honey because if I didn’t know what the second logo was for I wouldn’t know what it was apart from four parrallel lines. Even though the second logo are the same image reflective to make it more uniform, this only just made me noticed that the first logo are reflected as well but with the extra horizontal stroke on the p compared to the second logo.
As it looks more abstract, I think it appears more cold with the geometric shapes but that could be why the company decided to change so that it looks modern which is the philosophy with electronice companies. But with close inspection the lines do have rounded corners which softens the logo slightly.