Love New York


This effect is achieved with the use of a die cutting machine where the cover has been cut to expose the page behind. Interesting how the hearts are not cut to have a perfect smooth edge but it looks like the cover has been hacked using a scalpel. The logo on the cover has been cut through too where half of “New” remains. The cover uses solid block colour which contrast together to make to bold statement or it could be because of economical issues where there is a small range of ink colours used.

The Guardian front cover


This cover reminds me of the Facebook timeline feature where there is a large photo (Facebook: cover photo option) placed at the top of the page where it is lke a banner. I’m not sure if one influenced the other to do similar style or that they had no influence on each other. A thick black line is used to distinguish the logo from the news content and a grid has been used of 5 columns. The 5 columns are equal and the bottom article only have 3 body text columns but they use the same grids as the 5 columns.

Facebook cover photo:

Bazaar front cover


This is kept very minimalistic in that there are no page taglines and no background. I like how the image of Gwyneth is positioned centrally on the page and that she takes the whole page vertically.

But the feature I like the most is the the subtext of “The new loo, Gwyneth revealed” is position at her waist which makes her look cinched in and it is said that having a small waist is seen to be attractive in women. It makes the text part of the image and that it’s related to the image. I like how “Harper’s” is slotted between the two A’s where there is the maximum amount of space between the letters.

Free hugs campaign


“”Juan Mann” (pronounced one man) and fellow huggers have been spreading the love in Pitt St Mall, Sydney Australia for a while now. The hit video came about after Juan Mann hugged Shimon Moore (lead singer of Sydney Band the Sick Puppies). The video was shot by Shimon Moore and the song is called All The Same. Although the Free Hugs campaign started years ago, it has recently received a huge boost with the publishing of the video. Visit Juan Mann’s blogspace for updates on the campaign: You can also watch a video interview with Juan Mann on the SMH website.

 Here are more videos inspired by the Free Hug Campaign (and there are plenty more being added every day!):

Free Hugs in South Korea

Free Hugs in “Insadong of Korea”

Free Hugs in Poland 2006

Free Hugs Campaign in Tel Aviv

more Free Hugs in Tel Aviv 

Free Hugs in Krakow 

Free Hugs in Newfoundland 

Free Hugs posted before Juan Mann’s campaign 

Free Hugs group march 

As you can see, the Free Hugs campaign has now spread around the world – e.g. check out this website featuring a forum for international huggers to share their experiences.

So what are you waiting for – get hugging! Join our virtual hug for peace!”#


Simple idea in that anyone can do, it does not require any money and can have a online presence with their viral hits. I think it would have most impact when loads of people do it at once and this could be created through social media networks such as Facebook where people can invite their friends.

Wrap magazine


Wrap is a new magazine that once read can be used to wrap gifts. If last Autumn’s first issue was a little too much like wrapping paper  – it was really just a pack of giftwrap with articles on the back side of the sheets –  issue two has tilted the balance back in favour of editorial.

The set of A2 printed papers is now loosely bound by an elastic band, meaning there is a structure to the issue, and all the work is based around the theme ‘animals and creatures’.

This means the beautifully printed pieces of illustration (the wrapping papers) crash together in happy contrast (above) but can be pulled loose to be used as giftwrap or even as poster (work above by Patrick Hruby and Dan Funderburgh)”


I like that the magazine can be recycled to be used as wrapping paper once it has been at the product lifecycle (once is has been read). Also this gets graphic piece/ artwork distributed amongst friends/ family making the artist’s work known to more people. It appears that the magazine is in limited edition of 1500 and the handwritten counting indicates this magazine to be have a small distribution so it could be local.

It aso extends the product lifecycle in that people could keep the magazine as posters and that it can be considered economical/ eco- friendly because it is used as wrapping paper after. I just looked on their website and it seems they are a new business and are currently on their fourth issue.

I really like their work in promoting new designersa and I like their style and prints. I hope they become a very successful business, I’m tempted to purchase issues but they are £9.50 each 😦

i-D cover book



It appears that the text on the right have been embossed. The front cover uses the logo as the main focus and uses it as an image. The logo directly shows the reader that there a hidden meaning/ gesture to the ID logo in that it is a face winking. Normally the ID logo is positioned in the left right corner and the meaning gets unoticed. Simple colour scheme of just black and hot pink – the hot pink contrasting against the black background for strong impact. The right text on the text is in a stencil type and looks similar to Arial Rounded MT but in stencil format.

Wallpaper* Kraftwerk


“It’s the time of year again when Wallpaper* hands over control to guest editors. This time two invited editors have their hands on the issue – artist Christian Marclay and graphic designs favourite band Kraftwerk, who have contributed a set of 3D images from an upcoming exhibition and book. Kraftwerk fans will recognise the visual references in the pages after the jump, and enjoy the tributes from Peter Saville, Neville Brody and cyclist David Millar among others. And magazine fans will love the front cover.”


This gives a different experience for the reader in that they get to view the magazine which is jumping on the three dimensional trend with the increase use in movies. I like that the 3D glasses that are required for the magazine to be attatched as part of the front cover. The front cover features a man wearing them which shows the reader that they are needed in the magazine. There is minimal text on the front page so that the main focus is on the 3d glasses

There is a consistent use of black, white, grey and red which makes it look like it’s from the 1950’s era. The graphics have a retro look with a hard black outline for the images (within the magazine) and the use of green, olive and green colours.


One word poster brief: “You are required to design a poster that promotes and communicates one of the words presented below. Develop the concept of your chosen word using wit, irony, parody, cynicism, metaphor – anything you consider to be appropriate – so long as it is relevant and communicates effectively The poster should be presented as a fully finished visual, and must include you selected word.”


Bloomberg Businessweek front cover


“Many a Bloomberg Businessweek front cover has been featured here but none have drawn so directly from editorial design history as this weeks. The tightly cropped portrait and simple, direct question is classic sixties Esquire.

The exciting thing about this and other BBW covers isn’t just that they are always well designed, it’s that they draw on so many different sources. Typography, illustration, infographics, graffiti… and now classic Esquire. Yet they all hang together. Top stuff.”

It’s interesting that they have positioned the headline of the magazine where Obama’s T zone is. They could have chosen to place the headline on the cheek because there is no detail. But I think they positioned it there because readers/ people are naturally drawn to eyes when communicating and that eyes are said to reveal emotion.

The photo used on the cover is a very intimate shot revealing every wrinkle/ blemish that Obama has. Therefore the eyes expression has be give a good impression to the audience. Text is kept to a minimal exposing face more and it can be considered more of an art direction.

I really like this cover as it’s so exposing and making a statement. It’s very daring to have such as close up shot of the face especially for famous figures such as politians like Obama Barrack.

Book: Information is beautiful

McCandless, D. (2009) Information is beautiful. London: Collins.

Review of book: I really like this book and contemplating in owning this book too, each page is truly beautiful. Maybe because I like David McCandless’ style in being clean and simple. I thought that with his different infographics he had produces he would make each one a different style with different fonts etc but no, he kept the same font throughout the book and the same simplistic style. He uses a round sans serif font with white lines alot with white/ black text.

He has used one double page to express 100% dividing the segments depending on the amount for each category, this shows a use of volume and representing values in size instead of line graphs and bar graphs where it is expressed in height.

Following/ being the trend of using circles, McCandless has divided the circle into segments which are labelled with numbers which are then reffered to the legend at the bottom of the page. Visually a nice looking piece where it can be a pattern and by making information look aesthetically pleasing it would make people look.

Shaped like the alcoholic drink, it makes the infographic look more appealing and more recognisable. I assume that the infographic is accurate to the volume quantities of the different drinks mixed. Another example of showing things in volumes instead of figures/ numbers. As shown here, there is the same use of font and the use of black and white, the two infographics above use white/ black text and clearly show that they are by the same designer.

McDonald’s free coffee


The piece is like an hour glass where the frame is filled with coffee beans and after every week, some contents is extracted. It’s like an installation and that it is updated so that people can take notice and it is a reminder. This would make people feel on edge and must go do it because people have the tendacy to do things on an impulse or to do things last minute when time is on their mind.


This zine consists of using on three colours being white, green and blue. All the photos apart from the front page has been overlayed with either green or blue sticking to the colour theme. It appears only three fonts have been use, one bold sans serif, one serif and one sans serif.

There is a hierachy that goes the bold sans serif, sans serif and then serif. I find that the layout of the photos to be very interesting because some of them are positioned that one of the border edges are not there and some some images are placed off centre making one border thicker than another.

Day Zine


This zine has the layout of text on one page and photo with a white border on the other. The white border makes the black & white image stand out and gives more definition. It appears that zines these days have the trend of distort/ worn look like they did in the rise of fanzines such as Sniffing Glue and Ray Gun.

I like the right page of the newspaper jacket as a visual concept, it has inspired me that I could have make a zine a jacket which would emphasise that it is personal and that it’s short run/ one off. Once again on the left, a photo is centred with a border to focus attention on the photo itself.

Seed and fruit knitting


I like sewing and the process of weaving interests me, I like that the words are formed by knitting and that a couple of threads can made a thick filled letter. It’s positioned centrally of the oval and I think that this would have been difficult to achieve by hand through handling with being loose/ tight. It’s interesting that the border is thicker on one side, maybe this is to add more of an ‘edge’ and to show more of the knitted composition detail.

Timeline of the universe


Once again using the trend of displaying information using a circle. Circles are commonly used for information that has the measurement of time because it is continuous. It often breaks the circles into different segments and different contours.

However with this piece I find it very confusing to extract information because there are so many lines and circles. I think the designer added so many circles and lines to embellish the piece and make it look impressive which can make it look more like a piece of visual art.

Texture image


I saw this image and thought that this piece was like a scrapbook, I like the photos being printed on tissue paper which compliments the hues of the photos very well and that it adds to the delicate touch. It reminds me of summer with the colours reminding me of the sunset and that it brings a sense of nostalgia.

The essence of zines is that to create something personal that interest you so you do it yourself. Something made by yourself gives a more sentimental meanin.

Realising the use of gridding

I was sitting on a train back to my hometown in the evening and I was staring at this poster. I had an epiphany moment in realising how important the use of grids are. After speaking to Gill she said to me that even though you might not realise that grids are there, it makes things easier to read and how points can follow from each other.

It hit me that the main text in the centre is aligned to the left of the text logo and the vertical divider line is on the same alignment too. I am definately going to try and improve by usign grids because I use to think grids were a waste of time and than it makes designs more confined.

Gropes handlebars


All these handle bars are different but the idea is that it makes it a collection by them all sharing one same element in that they are attached to the bike in the centre, therefore playing with the shape of the handlebars, they look like horns of animals. Also the simple placement of the handlebar against flat wood on the wood highlights the shapes of them very well and that the differences are emphasised making the juxtapositioning very effective.

Flickr: AJ Fosik’s


I love the colour palette for his work in that they compliment each other very well. I like the intricacy in their work with the scales and that each scale is placed precisely for the light to reflect off the foily scales. I love the action in the first piece and that the positioning of the characters are so life like and alive making the piece intriguing.

I like that there are three faces yet features from each piece e.g. the tongue combine to the face below. I like the textures and the colours are beautiful together.

Minimalism: Lego characters


I found this and without reading the title I knew who the Lego characters was! Images in order: South Park, Simpsons, Sesame Street and Smurfs. This clearly shows how important colour is for identities and that colour pallette choice needs to be though about when designing. These pieces has stripped to the minimum using the use of the amount of colour (stroke) and colours.



Street art utopia


This works on the object being in a different context and the scale of the object. They are logs which have been cut at the ends to shape as pencils and painted. I find it quite funny because it has a fun element and the image of someone trying to use the large scale pencil.

This is a drawing based on perspective and the image of the ground probably can only be viewed accurately by standing at a specific point in the ground. I find that there is so much skill in drawing things in perspective and especially drawing it on a large flat horizontal cavas. Having the floor as a canvas allows publicity and for the public to admire your work, also it allows the artist to work in large scale rather having to build the objects in large scale themselves.

Simple in concept in just putting lego bricks together to fit the gap but if I were to see this when walking along the street, it would lighten my day because lego is associated with childhood days with the playful element. The bright bricks contrast with the grey bricks making the piece very lively.


This is in a very small scale in a puddle and the expressions of the people look really creepy. All these works have shown me to experiment with scale and everyday surrounding and working with them differently e.g. placing my work in various places to make my work stand out and to give a different meaning.

4. Feedback (info & design): Rob & Gill

Review of feedback: I wasn’t sure about the lines (colour, line stroke) but I’m glad Rob and Gill gave me feedback on that aspect so that I can act on it.

Gill explained to me that gridding is important and even with things that you look at and don’t notice, there’s just something about it that makes you think that it looks comfortable. I used to always just centrally align things all the time but now I will be more aware how to grid objects on a page.

Good use of juxtaposition

I stumbled across this book in the library on the shelves whilst browsing, the entire book is about dogs (photos of dogs) and the book is title “Dogs”.

This is one of the double page spreads in the book and this is a really good use of juxtaposition, where two images are placed next to each other and has good effect/ good meaning. On the left there is a photo of a sign saying “No dogs” and on the right, an image of a dog pooing is giving the overall image saying that is rubbish and the sign is not respected.

This makes me think that I need to consider how I will lay out my pages in my zine and the material I select to go on each page.

Lecture: Russell Davies

  • Newspaper Club
  • Data dec: taking people’s personal data and turning them into stuff
  • Drones
  • Biohacking
  • Computer vision
  • Sensors

Response to lecture: In harsh honesty, I thought this lecture was dissapointing and irrelevant. I did not understand to what his objective of his lecture was as it had no direction and that he said that there was no hope for graphic design. I didn’t really understand who the lecturer was in the aspect of what he did but from research it is shown that he founded the Newspaper Club. I thought he could have expanded on how he founded of the Newspaper Club and lead us to inspiration but he just kept talking about making little gadgets that I didn’t think was relevant because he didn’t actually explain how it works/ how it’s made.

Lecture: Event magazine – Rob Hillier

  • Andy Warhol bought “Interview magazine, was Avante Garde > great article with Arnold Schwarzenegger
  • Litte White Lie – trendy magazine
  • Develop you own visual language
  • Neville Brody – The Face > wanted to make every spread a poster
  • National Geographic magazine – not readable but impressionable
  • Magazine is a 3D object
  • Laser cut sleeve, use latest technology
  • Amelia’s magazine
  • Explore colour
  • Record events or an extensive event
  • Edit event material
  • Take a sketchbook, draw, write
  • Format: size
  • “Cut your own path but don’t copy”


Response to lecture: I found that I’m not great with layouts and I’m new to them because I have never been taught as I went to sixth form, so I will need to look at loads of existing publications (magazines, books) in the library and on the internet. I’ve looked at layout and gridding books before and didn’t really find them inspiring but looking at magazines with content in would help I think. I have got some ideas of the zine and my event could be a bike ride journey with my friend.

3. Feedback (info & design): Rob Hillier

Review of feedback: Personally I wanted to keep the other fish as printed so that people could see the contrast of how much we depend on the three main fishes (tuna, salmon and cod) but to a certain extent by having the other fish as lasered would make it consistent.

I agree that the bottom text looks scatty because I was trying to fill space so I will realign them to neaten the poster.

Lecture: Infographics – Darren Leader

  • BBC Newsnight – Infographics
  • Stephanie Posavec
  • Trends in politicians and news media use them
  • Neville Brody vs David McCandless
  • “Most popular infographics”:

  • Presenting facts at a glance
  • How do we create effective infographics?
  • – tell a story
  • – start with one dominant visual
  • – highlight salient stats
  • – don’t be overwhelmed by your data
  • – display proportion and scale
  • – > American Vimeo video


Response to lecture: I like the different examples that Darren showed us, in particular the infograph about infograph trends which I found entertaining/ funny because it highlights trending/ mainstream styles and it slightly mocks infographs that some are unoriginal. The waitingforsuperman video was particularly good because it links one info visual to another using shape transitions and I will need to consider this when creating my animated infograph which I am creating ontop of my A2 piece and booklet.

Book: Data flow 2

Klanten, R. (2010) Data flow 2 : visualising information in graphic design. Berlin: Gestalten.

Review of book: This is the second book of the dataflow series, it features the same layout where the infographics are categorised. There were the same categories and in addition to these:

Dataprocess: Represent workflows, shed light on complex processes, demonstrate functions, depict sequences.

Datacurves: The overall economic climate, the downward -pointing curve has become an almost iconic symbol.

Dataesthetic: Primarily goal of these visualisation is not to inform, where data is a means to express personal feelings and to create works that reach out to our senses and emotions.

“Jason Freeny – Micro schematic, Anatomie gummi bar, Pneumatic anatomica

Jason Freeny’s anatomical sketches strips the virtual flesh of tasty snacks, childhood friends and kiddies cuties for an in-depth look at the leisure industry.”

This infographic was under the dataprocess category, the infographic has a comedic value because it shows the anatomy of a legoman, gummy bear and a balloon dog. It’s in the style of a human body diagram and has a clear layout with a lot of empty space.

“Nadeem Haidary – In-formed

What’s on your plate? A starter dish for Africa, a full meal for Europe: in caloric consumption, the representated date – calories per capita around the world – is visualised by the length of each prong and the size of each plate.”

I like how a two dimensiona representation has turned into a three dimensional model in a fork. I think this would be an obvious idea if I had the topic of consumption, though it’s nicely done with the clean sans serif font making the fork look dynamic and simple.

2. Feedback (info & design) Rob Hillier & Gill

Review of feedback: I really like the idea of using the laser cutter to cut silhoutte of the fishes but dissapointed that I’ll lose the graphic of the fishes (because I thought they were graphically strong and so did Rob, plus I spent ages creating them), I think I’ll create two version, one with graphics and the other laser cut.

Yeah the idea of a school of fish is strong as it was mentioned by Simon, Rob and Gill so I will definately take this forward. I like the idea of the laser cutter because it represents the fish being consumed too and that it is now gone (relating to overfishing as well).

Also by having a school of fish, it’s a different representation of the classic pie chart, instead of a circle representing 100%,  I’m going to have 100 fish.

Book: Data flow

Klanten, R. (2008) Data flow: visualising information in graphic design. Berlin: Gestalten Verlag.

“Datasphere: The circle is the first, perfect shape. The equistant arranged of the outer points from the centre, defining and ideal, are impossible to acheive by human hand. The space speaks of potential – the tension between what is achieved and what could be achieved. From the circle, we derive ideals and focus, both the halo of saints and the cross- haired targets in gun sights.

Datanets: When individual data points develop tension and connection with each other, the resulting structure becomes an entitiy in its own right – the network. It draws life essentially from connnection and connectedness, and it is these qualities that are directed explicitly by the designer to show cause, context, or collaboration.

Datascape: The origins of the word ‘landscape’ are ambiguous. Its roots derive either from a combination of ‘land’ and the Dutch word for ‘ship’ or the German verb ‘schaffen’ – to create. In datascapes, both meanings suggest the potency and responsibility of the designer in guiding the viewer through a complex sea of meaning. Elevating the reader from ‘Flatland” – the reduced, lessened experience of reality that results from subjecting real experience to two dimensional expression – they create a journey of context and interaction. Perspective is blended with graphic frameworks to bring depth and meaning to the expression of data.

Datanoid: Retailers find that by placing mirrors in the window, passers – by slow down and take more time to look at the merchandise. As social animals, we are fascinated by our own reflections. We seek the bonds of unity and distinction in the images of other, as learning is driven primarily by emotional relevance.

Datalogy: Designers can access the entire bandwidth of human perception by investigating data with weight, space, and texture. In doing so, they provide sensual experiences of communication, delicously revealing the richness of complex datasets, so full of meaning and potential interpretations. This is the physical interface of analogy, well suited to continuous and graduated sensations we derive from our immediate environment.

Datablock: The implied certainty and substand of rectangular destiny make bar charts and tables a staple of business presentations. The defined borders, clear order, and straight forward comparability of data arranged as blocks complement the power structures implied by using Microsoft Powerpoint. Those running the seminar are assured that the conversation will proceed within clear constraints. No wonder people refer to a socially inept person as a square”

Review of book: This book categorised the different types of infographs and defined them. I noticed there was the category of the use of circles from looking through many examples in magazines, on the internet and in books but didn’t know there were were other categories and that there were particular terms for them. The contents of the book was visually appealing with big clear pictures of infographic examples, there was a double page spread that divided and introduced a new chapter – the title on the left page and a small introduction on the right page. After the chapter intro, there was a page of information about the type of infographic.

My interpretation/ simplified summary of the categories are as following: datasphere features circles, datanets features lines that link to different points making a relation, datascape focuses on positioning and laying things out for a meaning (where distance is a meaning), datanoid plays with the reader’s emotion, datalogy is a sensual experience (physical interpretation), datablocks where things are in units/ blocks.

I like that their contents page is an infographic too in that the pages are stems of the circle which makes them related and symbolise they are part of a whole represented by the circle.  Also an interesting idea in making the brochure as a three dimensional infographic where it can be interacted and viewed on a large scale.

Lecture: Turner Duckworth

Turner Duckworth – Bruce Duckworth

  • – 2 offices, 1 in London, 1 in San Francisco

What they look for to employ:

  • David Turner works in San Francisco
  • Bruce Duckworth works in London
  • David works in SF because of family commitments
  • 20 employees in each studio

  • Skyline (London & San Francisco) Christmas card got into D&AD

3 types of client:

  • a) cultural significant – Coca Cola, Levi Strauss & Co, Le Creuse
  • b) progressive retail – Waitrose, Homebase, occassionally Superdrug
  • c) entrepreneaurial – Liz Earle Beauty co, Lake House Table (new), Popchips


  • Amazon logo
  • New Diet Coke can
  • Levi logo

  • Use of logo e.g. Coco Chanel bad “change £40 bag to worth a lot more with the use of logo”

  • Yahoo (complicated) search page vs. Google (simple) search page
  • “simplicity must delight” > Waitrose honey pot> delight added with an image of a bee for the letter ‘e’

  • Design Week creative survey voted Turner Duckworth as number 1 in design packaging industry

What we look for:

  1. great ideas – summer 2011 Coke can, negative space flip flops. “Do everything for a reason”
  2. enthusiasm
  3. personality
  • “If it looks like hard work, you’re not working hard enough” – Fred Astaire
  • England prepared o give time and scope (appreciates subtleness)
  • America not subtle and immediately dismiss if they don’t understand

Response to lecture: After looking into Turner Duckworth before their lecture, I was really excited and the most look forward to the lecture I’ve ever been. I thought that their work is really impressive in that the big clients they have such as Coca Cola and Amazon, especially in that their work is current too because usually other lectures are talking about their work decades ago. Bruce spoke about different things but mainly what they are looking for in their company such as a person’s characteristic to work in their company or to become successful. I found that inspiring because it allowed us to take these notes down and work towards a goal at the end where we all graduate and get into the graphic design industry.

Florence Nightingale’s Rose diagram

This is the diagram that Florence Nightingale (the nurse during the war) created to show the fatalities in hospitals to the Government. She wanted a visual representation because this would have the most impact.

This is effective because it shows the sheer amount of fatalities due to infections with the use of area and colour. The circle is divided from the centre into 12 segments with different radiuses to represent different amounts of causes of death.

It shows that even in the old periods that people used circles which are trending today in the design industry. In addition is relates the use of time with circles. A circle is a good shape to represent the year because each month has similar amount of days therefore the segment point is the same but the radius is not the same because it is a variable factor.

DVD: Beauty of diagrams

Beauty of diagrams, BBC4 (broadcasted 18/11/2010 – 23/12/2010)

Sautoy, M.d. and Waterhouse, M. (2010) The beauty of diagrams [DVD]. BBC; Tern.

Leonardo Da Vinci

  • Leonardo Da Vinci “man is the model of the world”
  • For a building to be perfect, it must have perfect symmetry and geommetry
  • Leonardo – painting is like a carving
  • 6 palms make a cubit distance from hand to elbow
  • Elbow to armpit is an eighth of a man’s height
  • Bottom of chin to nose is a third of face
  • Ratio come from Petrouvious
  • Did the man fit the shape first of shape fit the man?
  • Diagram of height = arm span
  • Cubit = 1 arm to tip of the finger
  • Judas Last Supper, he watched people to find the right face
  • Da Vinci liked people watching
  • London Belgrave Square, man scultpure of his male drawing
  • The Times newspaper have comical version of his male drawing e.g. obese women

Polish priest and astronomer Niclaus Copernicus – sun centred universe

Florence Nightingale

  • Rose diagram > red represent wounded, black from other e.g. frost bite, blue from infections
  • Higher number from infections
  • William Playfair – early charts/ graphs mostly line graphs
  • “Important to convey visual”
  • Tangent graphic, Afghanistan take on the Rose diagram
  • Ellie Harrison: infographic designer “suceeded words had failed”

Trying a more minimalistic style for my infographic

After gathering research of looking at existing infographics, I found that the most successful infographics are the simple styled ones as seen:

I found that information can be tiring to read, but with this piece, it makes it look aesthetically clean by having minimalistic items. It isn’t cluttered with good use of negative space between the information/ text making it look more free (less dense) and more appealing to read.

I will try to stick to a small palette of colour and keep the layout simple. There are only 6 colours used in this diagram, three vibrant colours to highlight key information, and three hues of grey for less important information. But there is a strong dark grey to establish hierachy in the titles.

I think will need to feature images of fish to establish what the infographic about because as learnt from this particular infographic, I wouldn’t immediately know what it is about as the image of the ear isn’t really prominent:

I am going to have my infographics as a newspaper size because I wanted to create a three dimensional outcome in addition to the two dimensional outcome of a poster. The three dimensional posters will be folded to a chip bag shape to contain the chip bar chart.

(URL –

I found that newspaper layouts has the features of a:

– bold sans serif title/ headline, – a thin horizontal line at the top of the page, – thin horizontal lines used as dividers to breakup information, text in columns

Result I want to achieve: I think I want to retain some of the key features of the newspaper in my infographic but I think I’d want to make it appear more interesting instead of columned data and it can be used/ appear like a poster as well.

Occupy nation infographic

Even though I like the radial lines as they are different, I do find them quite distractiving and that on the left, there are too many radial lines in that I don’t know which lines belong to which. I like the black border which clearly defines the segments.  I don’t like the colour palette used being red, pink, dark green, yellow and blue – I don’t think the colours go well to be honest. I don’t think the box around the timeline text boxes are needed.

Colours affect purchases infographics

I always thought that the use of colours is important from personal preference to the intent of purpose. I find it interesting how colours can respond to different emotions and moods stemming from the perceptions we have when we were younger and now colour are often used as stereotypes.

The main colour used in this infograph is blue which is unusual because it is a colour and a colour that would be predicted to be used is grey as it is neutral. Other colours used are yellow, black and white, the layout is that it is read vertically down with a white rope line acting as a visual cue to guide us through the infographic (almost has the same action as an arrow but subtle as it is part of the background). Text is broken down into chunks for the user to read easier.

Father’s music infographic

This flowchart has accompanied illustrations for the text. The images are relatively simple an features the main recognisable features e.g. the dreadlocks on the Bob Marley figure. I will do this to my fish drawings in my infographic so then the images won’t reduce the attention of the text (being the information). Also I am trying to make my work in a simplistic style because I find that my style of work is too busy and cluttered.

Geek vs nerd infographic

Strong use of a consisten colour scheme and the two colours: blue and red connote to the two different elements: geek and nerd. The key system is in the title where the word geek is in blue and the word nerd is in red. It is a vertical layout where people can read the information like a list. Plus I find that vertical layout breaks information down where it can be read in selectable chunks so that they can keep the reader’s interest.

Use of boxes and circles to group certain information together and there is a simple fill of colours with subtle star patterns or stripe patterns.

What’s in your trash infographic

The thing I like about this piece is that is puts the information into context where there is a giant image of a bin and showing the different bits of rubbish that make the trash. This gives a visual representation to the audience so that can understand it more clearly and that is builds a visual item.

I like the use of the pie chart (in the chart section) and the segment is positioned as it would be in a whole chart, simple use of vector shapes makes the piece simplistic to understand.

Hearing loss infographic


Personally I don’t think the background grid is needed in this infographic and that I find that it doesn’t relate to the content. I really like the use of size in the graphic, in that the size relates to the data, where the quieter noises (data about hearing) are smaller and the circles are bigger with louder noises. I don’t think the graphic of the ear s really prominent so i wouldn’t really know what the data is about without the headline title. Once again, small colour palette to make it simple and a key of hierachy.

McDonald’s infographic


The graphics of the piece looks like a paper collage which makes it interesting because the world of design is now cluttered with simple vector graphics. However, I dislike the type (appears to be Arial) and I think there isn’t enough space between the text which puts me off from reading the data. The colours I think are too bright and brash in that when looking at it, it appears very busy/ noisy especially when there is so much text and graphics.

I like putting the data into a graphic context in that the contents of the burger is stacked into a huge burger which McDonalds is famous for.

My cuppa tea

A day to day bit of design incorporated into every day life. I’m surprised this design hasn’t been done before, but it appears that everyday novelties/ design/ gadgets have been in trend with online shops such as SUCK UK. I love that website, it sells unique everyday “kitsch” items which turns everyday bland objects to become fun.

The design is similar to the pantone colour charts with a rectangular colour fill box at the top and a white label with black san serif text at the bottom. I think most designers would like this mug because of its novelty and reference to the pantone chart which is geeky.

1. Feedback (info & design): Simon Locksley

Review of feedback: I think that Simon is right in that I should show the fish as a giant swarm together to effectively show the decrease in numbers. I could maybe shape the graph using lots of the different fishes with each line being a different layer of fish. However it would be difficult when the lines overlap each other – I could play with the opacity of the fishes to show that the figures are the same.

I’m not sure/ don’t agree with having a textures wave fill as a background image because I think that would be very distracting and that the two styles would not go together: being flat 2D fill shapes against a photography background.

Felice Varini – Anamorphic Illusions


The use of yellow reminds me of NUCA because the university has that in their visual identity. I think that this effect can be applied to any room to make it more dynamic and interesting. It’s cool how a little strip of colour on walls can change it visually. It could be applied to the walls at uni I think as the buildings are rather white and grey.

Alternative fish


Consumers are favouring coley, dab, mussels, squid and sardines over the staple salmon, cod and tuna following the programmes last week, which highlighted the wasteful use of “discard” in fishing practices while encouraging shoppers to take the pressure off popular fish stocks by being more adventurous in what they eat.

The cook and Guardian writer Hugh Fearnley-Whittingstall, credited with boosting demand for higher-welfare chicken three years ago, has taken the lead in the new campaign.Programmes from fellow chef Jamie Oliver have shown consumers new ways of cooking less popular species such as mussels, squid and trout.

Sainsbury’s said sales of “bycatch” from its fresh fish counter had been “promising” overall, while sales of pollack had leapt by 167% week on week. It said customers had responded well to the fish featured in Jamie Oliver’s programmes with sales of British and MSC-certified mackerel up 60% and mussels up 16%.

Sales of its sustainable “line and pole caught” canned tuna increased by 17% over the last week, while sales of organic salmon grew by 16% and normal salmon sales remained unchanged.

Tesco, the UK’s biggest fish retailer, said it had seen an increase in sales of between 25 and 45% for fresh sardines, coley, brown crab, sprats and whiting in the week since the first programmes. It said in a statement: “We sell around 40 species of fish on our fresh counters and our staff are trained to advise customers on trying new varieties. Sales of fresh cod, herring, mussels, mackerel and canned tuna also increased compared to last week.”

But the supermarket was singled out by Fearnley-Whittingstall for misleading labelling on its canned tuna, leading the company to pledge to catch 100% of its own-brand canned tuna using the “pole and line” method. Tesco last week came fifth out of the major supermarkets in a 2011 league table of sustainable tuna, compiled by Greenpeace.

Waitrose said sales of seafood overall were up by 15% – with most of this increase being attributed to species that have traditionally been less popular. Sales of frozen coley were up by 36%, frozen mackerel up 31% and Dover sole up 163%. A spokeswoman for Waitrose said: “There has also been strong demand for dabs, which we sell frozen. This week we are launching sprats (a fish that has almost been forgotten by UK consumers) and are looking at introducing dabs and coley on our service counters over the coming weeks. We are also introducing Welsh flounder – a species commonly discarded.”

Ally Dingwall, aquaculture and fisheries manager at Sainsbury’s, said: “Fish Fight has had a direct impact on consumer behaviour. It’s encouraging to see a positive shift towards less popular and bycatch fish, and if we can establish continued demand, fishermen will land and sell more of these species, and it may potentially become targeted species. In the last week, our fish sales have risen across the board: from fresh to counter to frozen fish..”

Asda reported “really strong sales across the whole of the fish category in the last week, up 10% on the previous week” with particular growth in the sales of products included in Jamie Oliver’s recipes. Sales of trout fillets, for example, rose by 56%, whole sardines 66% and whole mackerel up by 115%.

Marks & Spencer said it had ordered in over a third more stock than it did for its peak Christmas week. Richard Luney, M&S fish expert, commented: “We had our biggest ever week in the history of M&S on fish sales last week, sales were up 25% versus this time last year. One of the key highlights was on our line–caught tuna that had a record week – so the importance of avoiding purse seined [a large net that catches entire schools of fish] fishing methods obviously really hit home.”

As part of the Fish Fight campaign, consumers have been urged to add their signatures to a letter to the European fisheries minister, Maria Damanaki, calling for the elimination of discards to be elevated to a top priority in the forthcoming review of the European common fisheries policy. Even before the programmes were aired, the letter attracted over 35,000 signatories but this has now risen to well over 500,000. Today, Fearnley-Whittingstall urged consumers: “Please keep spreading the word. Half a million supporters today – less than a week after our shows went out! I wonder if a million sign-ups is a crazy dream … what do you think?”


Tesco, the UK’s biggest fish retailer, reported that pouting sales had reached the level of 50% of the chain’s cod fillet sales. In January, Tesco said sales of fresh sardines, coley, brown crab, sprats and whiting had risen by between 25% and 45% after Fish Fight aired. A spokeswoman told the Guardian sales of popular species such as cod had held steady, despite the rise in alternative fish.

Morrisons said it had seen a three-fold increase in pouting and dab sales, and a 33% increase in coley sales since January. Its spokeswoman said that while consumers had switched away from cod, haddock and salmon in January, sales of those species “soon returned”.

Waitrose said it was now selling three tonnes of fillets a week across alternative species – such as Anglesey seabass fillets, Cornish pollack, Icelandic whiting fillets and Cornish brill fillets – compared with between 45 and 50 tonnes of cod fillets per week. A spokeswoman said that sales of popular species such as cod were “steady” rather than declining.

Asda said that since January, whole mackerel sales were up by 69%, whole sardines up 32% and whole trout up 72%. Sales of cod and haddock have also gone up.

But Sainsburys, which sells £400m worth of fish annually, said it had seen a 2% decrease in sales of the “big five” species. It sold 46 extra tonnes of coley, pouting, rainbow trout, hake and megrim since June after such alternative species were given away for free during a promotion.

Several of the supermarkets said they had been training staff to advise customers on alternative species, as well as running sustainable fish promotions. Marks and Spencer did not respond to requests for fish sales figures.

Will Anderson, the director and producer of Hugh’s Fish Fight, said: “From our point of view, the most important thing is that people need educating on what fish to eat and what to avoid. We don’t know who is buying this fish – whether it is people switching or people who weren’t buying fish before. Also, we don’t know if people can’t find alternative fish and are buying species such as cod as a result.”

On the question of whether the show was driving up overall fish consumption, he said: “We are concerned that may happen, but not worried about it yet, because nobody really knows. As a nation, we are recommended to eat nearly three portions of fish a week. We’re not saying we should all pile in and eat more fish, and we are concerned with overfishing. It’s about making people more aware.”

Tonight’s Fish Fight on Channel 4 will chart the success of the campaign since January, from political achievements – securing a House of Commons debate and being cited as helpful by the EU fisheries commissioner, Maria Damanaki – to changes in the way tuna is caught and labelled, and the campaign’s 700,000 supporters. The new episodes will continue to promote alternative fish and an iPhone app is launched on Monday night to recommend sustainable species.

Fearnley-Whittingstall’s ongoing campaign takes place against the backdrop of European efforts to overhaul drastically the common fisheries policy (CFP). Damanaki has said she wants to phase out discards and in July laid out how she would ensure European fish stocks are “at sustainable levels” by 2015.

Cod, salmon and tuna alone account for more than half of all fish eaten in the UK. Globally, in 2008, 42 million tonnes were taken out of oceans – a demand that is forecast to rise, particularly from China, according to the UN.

Teabag packaging


I like the shape of this packaging, I find it cute that it looks like a small piece of fruit. Made from a cross shaped net, the flaps are gathered together to form a dome.

The flaps open up to expose a tea bag, I don’t think this practical is practical but I think it’ll bring an experience for the consumer and a different application in making tea. Also the flaps could stop the tea bag string from dropping into the drink, however if the cup is very big then the packaging would fall into the tea.


URL – – Sat 10 March

• Half of all fish caught in the north sea are thrown back overboard dead

• Others are prime cod, haddock, plaice and other popular food species that are “over-quota”. The quota system is intended to protect fish stocks by setting limits on how many fish of a certain species should be caught. Fishermen are not allowed to land any over-quota fish; if they accidentally catch them – which they can’t help but do – there is no choice but to throw them overboard before they reach the docks.

• By 2014 all UK tuna suppliers will have changed their fishing methods to protect sharks and turtles.

URL – – Sat 10 March

• Central to the livelihood and food security of 200 million people, especially in the developing world, while one of five people on this planet depends on fish as the primary source of protein.

• The rapid growth in demand for fish and fish products is leading to fish prices increasing faster than prices of meat. As a result, fisheries investments have become more attractive to both entrepreneurs and governments, much to the detriment of small-scale fishing and fishing communities all over the world.

• In the last decade, in the north Atlantic region, commercial fish populations of cod, hake, haddock and flounder have fallen by as much as 95%, prompting calls for urgent measures.

• According to a Food and Agriculture Organization (FAO) estimate, over 70% of the world’s fish species are either fully exploited or depleted.

• The dramatic increase of destructive fishing techniques worldwide destroys marine mammals and entire ecosystems.


Page 21:

Page 23:

Page 26:

Page 104:

Page 105:

Page 111:

Depleting cod:

North sea cod, Irish sea cod, West of Scotland cod, Celtic Sea cod, North Sea Plaice, Irish Sea Place, North Sea Sole, Irish Sea Sole



1. Tuna (72m tonnes)

Of total fish consumption: 19.2 per cent. Value: £337m

Problems: Yellow-fin, bigeye and bluefin are overfished and dolphins and turtles caught in nets

2. Salmon (47m tonnes)

Of total fish consumption: 12.4 per cent. Value: £632m

Small wild fish such as anchovies fatten farmed salmon. Three kilos produce one kilo of farmed salmon

3. Cod (42m tonnes)

Of total fish consumption: 11.1 per cent. Value: £318m

Problems: Although recovering, North Sea stocks are less than 5 per cent of historic levels. Most of our cod now comes from the Barents Sea and Iceland

4. Prawns (33m tonnes)

Of total fish consumption: 8.9 per cent. Value: £365m

… and what we should eat


A wedge-like fish with a bulbous head, the gurnard wins no beauty contests but is probably the tastiest under-exploited fish in the sea. Fry with mushrooms and thyme


Tiny, cheap fish, best barbecued and served with a mustard dip


Rope-grown mussels are highly sustainable and delicious when cooked in white wine and garlic

Mackerel, sardines and pollock

Currently the sixth, seventh and eighth most popular fish by volume in the UK, they are relatively plentiful and, in the case of mackerel and sardine, rich in fish oils.

Book covers


I like the simplistic shapes which have single colour fills with no shading that express the storyline, on the Wizard of Oz cover, it expressed the three companions of Dorothy in search of a heart, a brain and courage. The heart has been simply reflected horizontally to connote to the Lion’s private parts to symbolise courage. Only simple brown lines changes the meaning of the upside down heart to connote the Lion’s private parts. I think simple things like this makes it clear and concise, however the reader will have to know the story to clearly see what the third symbol means. I think it would make a nice pattern for merchandise too.

The Princess and the Pea is just a simple pattern but the bottom of the pattern has a simple pea. Once again, you would have to know the story to understand what the image is (being loads of beds stacked upon each other). But both covers summarises the story of the contents of the book.


For the booklet, I want to create a simplistic styl which makes use of negative space. I had  some ideas before I went to bed last night and as per usual I was thinking of more and more concepts making the image in my head busy. I  need to stop how I work in making pieces over embellished.


Monocle Spain

Strong use of vector shapes which makes it fresh and visually appealing. It has a look like it is cartoon characters and the colour palettte is fitting with all the colours coming together well and that no colours realy stand out making the infographic balanced visually.

Why “infographic thinking” is the future, not A fad

Francesco Franchi: On visual storytelling and new languages in journalism

“You have to be informative but also entertain the reader”

“”Infographic thinking” doesn’t let designers to interpret a narrative visually; it lets them invite the viewer [to] join in the process of interpretation, too”

“One side we have art and on the other we have information, it’s important to stay in the middle of the spectrum”


Today I woke up to many Facebook wallposts about the video “KONY 2012”, I had seen a few posts of it for the past few weeks but today it was peaking. So I decided to see what this hype was about. The introduction starts showing the power of social networking sites and the internet getting messages across and campaigns. Then the narrator explains about his little son which gives a more compassionate feeling to the video. Another character is introduced being the narrator and the little boy’s friend who suffered in Uganda, being a victim of the child soldiers regime put in place by Kony.

He leads a army of child soldiers, where girls are used as sex slaves and boys as soldiers. Children (as young as the son in the video) are snatched and forced to become a child soldier under Kony which then they are made to kill there own parents. Kony does this for the sense of power. The narrator continues in what action he has taken and the impact he has made with the campaign against Kony. It shoes that he has had support from Barrack Obama and now wants to spread awareness by setting an event worldwide where on the 20th April 2012, people across the world will put posters/ spread the message across the town/ city at night so in the morning following people will be surprised and take notice.

The bit in the video that hit me was when the narrator, said that he made a promise to Jacob, he didn’t know how he was going to achieve it but he strongly felt the need to take action.

As an art specialist university I think this will be an opportunity to create awareness and show the individuals work at NUCA. I like the unity towards doing this for a good cause and yet there is a sense of danger as it is street art therefore putting work up on the event night will be difficult. It would be revolutionary in that it gets the whole world involved especially with the power of the internet by just streaming a video.

Here are some posters I have came across:

Information design

We’ve been set a new brief and I have been looking at some existing information graphics. I first came across these three years ago in The Indepedent and The Guardian which they are mainly used but I found that the popularity have spread across the internet and videos. They are iconic in The Indepedent and The Guardian newspapers.

Here are some internet ones:


This makes the use of typography and with the use of different fonts, it has set a hierachy system. Personally I find the piece quite busy as in there is too much text and it is too cluttered leaving minimal negative space.


This features the use of lines which are commonly used in information/ data graphics especially to show numerical data. They have incorporated the lines in the typography of the letters.

Noma Bar


I really adore this Noma Bar’s work, it works with negative space and it is like an optical illusion where one part of the image is another art seen in a different way. They use complimentary images to build a story/ to show something. I love the simplicity and most of their work just consist of red, white and black, The three colours compliment each other very well.

Metropolis new font


I like this image, the focus is promoting the new font and it is prominent in the image being a sharp white again a grey lit background. I like this piece particularly because of the interweaving legs of the R around the car and the car shows the stem of the inspiration being it is from the 1940’s. Cars can represent alot about a time period, the shape, the colour, materials etc.



I noticed that most information and data representations involves lines that flow into another to represent the numerical data. I found this through a blog and this has given me inspiration that I could make my piece related to information/ data about the body.


Some of the data are represented in circles with lines extruding outwards, this shape has given me slight inspiration in that it looks like a rose with the different petal layers and that data could be represented this way.


I’m finding a lot of patterns that involves tesselation to be interesting because each cell can represent a percentile. This is a shape that has been tesselated and I could relate this to the fish industry, especially due to the recent issues involved with fishing. I could apply foiling finish to highlight interesting facts/ inportant information.

Greeting card


I have worked with laser cutters from being in sixth form but have never successful achieved to engrave card without burning the piece. But this shows how laser cutters can achieve very intricate details with clean lines. I love texture and this gives the card a different dimension and a different experience for the recipient of the card (with the sense of touch).

Book: The information design handbook

Visocky O’Grady, J. (2008) The information design handbook. UK: Rotovision.

Innovation: cave paintings and petroglyphs – P28

  • Cave paintings and Petroglyphs images were used as a means of communication 80,000 years before early writing first appeared in Mesopotamia (circa 3000 BCE)
  • Prehistoric markings can be found in the forms of cave paintings, cliff drawings and petroglyph represent the first known attempt at visual representation of informaiton
  • Lescaux and Chauvet (both caves) in France, world’s oldest cave paintings believed to be over 30,000 years old
  • Empirist theory: motivated by a need to record important events
  • Trance theory: shamans in effort to contact spirits, control lives of animals, change weather and heal the sick (more about David Lewis William’s trance theory, read – The mind in the cave: consciousness and origins of art (Thames & Hudson, 2004))


Innovation: pictographic writing – P29

  • Sumerian pictographic writing systems was imprinted on clay tokens used for commerce
  • Later clay tablets were used to keep records of agricultural and trade goods


Innovation: early cartography – P30

  • Cartography – the art and scenece of creating maps
  • One of the earliest cartographic documents is inscribed into clay in Sumer circa 1300 BCE, is the Town Plan of Nippur:
  • Maps became more complexm in 150 CE Ptolemy wrote the Geographia, a document that contained detailed accounts of the world’s geography in the second century
  • Romans created accurate maps of newly conqurerd lands to manage the construction of roads
  • Renaissance cartographers created highly detailed charts depicting coastlines, ports and geographic hazards and wing direction
  • In modern day we use satellite imagery which is available to any internet use


Innovation: charts and graphs – P31

  • William Playfair was a Scottish engineer and political economist who believed that the visualisation of data was, in some cases easer to understand than the written wor.
  • Playfair wrote to books, The Commerical and Political Atlas in 1786 and The Statistical Breviary in 1801
  • Playfair wanted his audience to be able to visualise the connections between economical factors
  • The father of almost all modern charts and graphs – he bridged significant knowlege gaps and specialised skills were no longer needed to interpret complex data


Innovation: ISOTYPE – P34

  • ISOTYPE was created by Austrian sociologist and political economist Otto Neurath in 1940, with the help of German artist Gerd Arntz
  • Goal was to educate a broad audience by presenting complex data via easily understood symbols
  • “Words make division, pictures make connections”
  • Developed a set of rules to ensure ISOTYPE’s consistent application – governed the use of colour, orientation, the addition of text and more


Innovation: Guides for structuring information – P38

  • Czech modernist Ladislav Sutnar is considered to be one of the great pioneers of information design
  • Sutnar’s work was dominated by strict, functional typogrphic grids, sans serif typefaces, white spaces and whimsical uses of colour and form
  • Would design in spreads rather than single pages (the dominant format of the period)
  • Use of parentheses, brackets, small images and icons to reinforce hierachical structures of content, these visual indexes allowed for rapid scanning of the page and enabled the reader to find information quickly

Innovation: The interactive exhibit – P40

  • Charles and Ray Earnes (most remembered for their contribution to furniture design and film) were well ahead of their time in many creative efforts including information and exhibition design
  • Central to their theme was the notion that math could be fun


Innovation: The pioneer plaque – P44

  • Launched on March 2, 1972 by National Aeronautics and Space Administration (NASA) of the United States, Pioneer 10 ws the first man- made artifact to travel beyond the boundaries of our solar system and into interstellar space
  • The last contact with Pioneer 10 was made in January 2003 where the craft was 10 billion miles away from Earth
  • Attached to the exterior of the spacecraft is a 6 x 9 inch (15 x 23cm) gold annodised aluminium plate
  • Designed by Frank Drake and Carl Sagan (artwork by Linda Salzman Sagan)

Innovation: The visual language workshop – P46

  • Muriel Cooper (acclaimed as one of the most influential designers of the 20th century) with her work with the Visible Language Worksop
  • at MIT (Massachusetts Institure of Technology) have helped frame our contemporary digital experience
  • Designers, programmers, and computer scientists would come together in a spirit of exploration and experimentation
  • In 1978 became one of the founding members of its Media Lab

Innovation: The first website – P50

  • The internet as we know it today was developed in 1989 by Tim Berners- Lee, a physsicist working at CERN
  • The first address on the web was, a page explaining the technology behind the web, how to build a website and how to undertake an effective search

Typography exploring topograph typeface


Even though it is type, it has been experimented and applied in a different way to form an image or another type. The contours makes it look three dimensional, warped and modern. I think it would look great in a movie or a clip where it zooms in so that the audience can feel the texture of the type and experience the gaps to be like caverns (depth achieved with the contour looks).

Soleil Noir – Looks like good Microsite


There are more posters/ images in this series, I like these posters because they have vibrant colours which are used within the posters e.g. the orange poster has used orange hue colours to keep the theme. Also it shows consistency and that once you have a good idea it can be applied in different ways, all the posters feature the word “BELIEVE IN” in the centre of the poster which is followed by a different phrase. However it can be perceived as boring after a while if the idea is being overstretched and the novelty has worn off. I think the cat image relates to Youtube in that most videos uploaded feature cats.

Jamie and Anthony wedding invitations


I love texture and these invitations have used embossing on the pieces and this gives another design feature which give the impression that this is special. This must have been very expensive though because dies would have been created just for this print. I like the colours used with the light blue contrasting the sharp red in addition the sans serif font (looks like Bebas Neue) used with a serif font (similar to a lighter version of Rockwell) used with a cursive font.

I particularly like the blue print which resembles tree bark texture and if I were to recieve these invites, I would keep and treasure them because they look unique. I like that they used heavy weighted papers.

I have noticed that the common trending colour combinations are orangey red & light blue


I have noticed that many designs for the past few years have used the colour combinations of a orange tint red and cyan. To be honest, I used to be a big fan of this colour combination and saw this in fashion retailers such as Topshop, but now personally I think that it is overused and it just makes me frustrated that it is overused which makes the piece dull. It frustrates me that people always use sans serif font that look like Bebas Neue (where the sans serif font is elongated) with the colour combination and that it makes the design worlds seem to have no originality plus appears the pieces are made by the same person.

HP logo


I liked the previous logo more to be honey because if I didn’t know what the second logo was for I wouldn’t know what it was apart from four parrallel lines. Even though the second logo are the same image reflective to make it more uniform, this only just made me noticed that the first logo are reflected as well but with the extra horizontal stroke on the p compared to the second logo.

As it looks more abstract, I think it appears more cold with the geometric shapes but that could be why the company decided to change so that it looks modern which is the philosophy with electronice companies. But with close inspection the lines do have rounded corners which softens the logo slightly.