6. Bibliography

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DiFrisco, Michael. (2009). Logo Design Theory: Branding with Your Logo. Available: http://www.how-to-branding.com/Logo-Design-Theory.html. Last accessed 31 Oct 2011.

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Gallagher, Mark. (2009). What is branding. Available: http://www.blackcoffee.com/assets/pdfs/What-is-Branding.pdf -. Last accessed 31 Oct 2011.

Klanten, R. and Hellige, H. (2009) Naive : modernism and folklore in contemporary graphic design. Berlin: Gestalten.

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Pawson, J. (1996) Minimum. London: Phaidon.

Riesreport, (2008) Shape of a Logo. [YouTube video] Available at <http://www.youtube.com/watch?v=GZ0W-_9gTH8&feature=player_embedded#!&gt; Accessed 31 Oct 2011.

Sinclair, Mark. (2007). London 2012. Well, at least it doesn’t have Big Ben on it. Available: http://www.creativereview.co.uk/cr-blog/2007/june/london-2012-well-at-least-it-doesnt-have-big-ben-on-it. Last accessed 19 Oct 2011.

Yew, W. (1996) Olympic image : the first 100 years. Alberta: Quon Editions.

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