6. Bibliography

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Bryon, Lee. (2008). Passing the Torch: An Evolution of Form. Available: http://www.nytimes.com/interactive/2008/08/01/sports/20080802_TORCH_GRAPHIC.html?src=rss. Last accessed 07 Nov 2011.

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Cass, Jacob. (2009). What makes a good logo?. Available: http://justcreativedesign.com/2009/07/27/what-makes-a-good-logo/. Last accessed 31 Oct 2011.

DiFrisco, Michael. (2009). Logo Design Theory: Branding with Your Logo. Available: http://www.how-to-branding.com/Logo-Design-Theory.html. Last accessed 31 Oct 2011.

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Farquhar, Gordon. (2010) London 2012 unveils Games mascots Wenlock & Mandeville. [Online]. Monday 7th March 2011.Available from <http://news.bbc.co.uk/sport1/hi/olympic_games/london_2012/8690467.stm&gt; Accessed 15 Nov 2011.

Gallagher, Mark. (2009). What is branding. Available: http://www.blackcoffee.com/assets/pdfs/What-is-Branding.pdf -. Last accessed 31 Oct 2011.

Klanten, R. and Hellige, H. (2009) Naive : modernism and folklore in contemporary graphic design. Berlin: Gestalten.

Kommunikation. (2011). Design Manuals. Available: http://www.theolympicdesign.com/deu/olympic-collection/classification/design-manuals/. Last accessed 07 Nov 2011.

Mirko. (2008). Design at the Beijing Olympic games. Available: http://www.designer-daily.com/design-at-the-beijing-olympic-games-985. Last accessed 02 Nov 2011.

Pawson, J. (1996) Minimum. London: Phaidon.

Riesreport, (2008) Shape of a Logo. [YouTube video] Available at <http://www.youtube.com/watch?v=GZ0W-_9gTH8&feature=player_embedded#!&gt; Accessed 31 Oct 2011.

Sinclair, Mark. (2007). London 2012. Well, at least it doesn’t have Big Ben on it. Available: http://www.creativereview.co.uk/cr-blog/2007/june/london-2012-well-at-least-it-doesnt-have-big-ben-on-it. Last accessed 19 Oct 2011.

Yew, W. (1996) Olympic image : the first 100 years. Alberta: Quon Editions.


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