4. Referencing

“The IOC encourages the cities that host the Games to conceive a unique artistic design which reflects both the local spirit and culture and the Olympic ideals” Yew, W. (1996) Olympic image: the first 100 years. Alberta: Quon Editions.

“The dramatic new logo has been written in trendy jagged street writing, favoured by electro bands, and comes in bright shades of pink, blue, green and orange. Branding experts say the style which is very fashionable at the moment as an 1980s pastiche will be completely dated when the games actually take place in five years time.” Anonymous. (2011). Trendy London 2012 logo branded a flop. Available: http://www.metro.co.uk/news/51690-trendy-london-2012-logo-branded-a-flop. Last accessed 15 Nov 2011.

“Our original brief asked us to create a mascot, which will engage and kind of get young people across the UK into sports. The mascots have been designed for the digital age, the eyes are actually a camera so it allows them to record and examine things on their journey. The also have the British icon, the taxi headlights. The Wenlock head shape is based on the Olympic stadium; the lighting towers and also represents the three Olympic podiums. Mandeville is based on the Paralympic symbol…I think mascots are important to the games because they connect people to the games, very tangible product.”  Farquhar, Gordon. (2010) London 2012 unveils Games mascots Wenlock & Mandeville. [Online]. Monday 7th March 2011.Available from <http://news.bbc.co.uk/sport1/hi/olympic_games/london_2012/8690467.stm&gt; Accessed 15 Nov 2011.


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