John Lewis tugs those xmas heartstrings again

Linkhttp://www.creativereview.co.uk/cr-blog/2011/november/john-lewis

They’ve done it again: Adam & Eve’s new Christmas ad for John Lewis tugs at a nation’s heartstrings as a little boy awaits the special day

The ad is entitled The Long Wait and was directed by Dougal Wilson. If the reaction on Twitter is anything to go by, it’s another winner, although Charlie Brooker is attempting to spread the idea that, at the end, that box contains a nasty surprise…

Here’s the making-of film

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