Word & image –
As I didn’t really understand the brief that well, I went to the library and borrowed some books to get inspiration for instances when designers have used type as images. I came across “What is typography?” by David Jury and it had Atelier works. They have used characters to form people by manipulating with layout and form of the typography. This is a pure example of type as image:
In addition, I found another book, “Naive” by Gestalten, and it featured a designer, Aarron Johnson, combining to image concepts and putting them to one using illustrations. They had phrases which were similar to the brief:
It’s combining two ideas in a series of one such as with “Make you point”, the designer used an image of a sharpener and a target to express the “point” word.