Creative Print Typography Layouts

http://www.smashingmagazine.com/2009/04/21/creative-print-typography-layouts/

Effektive CV/Poster Mailer

The leaflet appears to be in the style of a tabloid newspaper with the use of bold heavy weight font (font used similar to the font Bebas Neue). The colours used are kept to a minimal being black, blue and grey. The same shade of blue is consistently used throught the publication and the black used does not appear to be key black (CMYK) but it looks like a dark shade of grey to reduce the harshness on the publication visually and by reducing the darkness of the black – it does not entired grab all the focus.

Blue text is overlayed on some images to give a sense of colour and the heavy weight of the font makes the overlay less distrupted on the image e.g. if a light serif font was used – it may appear distracting but with the current heavy weight blue overlay it can give the whole picture better. In addition the heavy weight font blue overlay keeps in the theme of the tabloid style and breaks down the greyness of the publication.

There is a consistent use of the speech bubble which can direct the read to the main information and can set a style of the publication. Instead of using solid fills, they have used patterns so optically at a far distance it appears to be colour fill but actually it is a dotted background.

National Geographic

This publication uses a pale background with strong colours overlaid on top. The background has a radial fill so the edges have the strongest colour which then does not interfere with the main text because the main text is positioned to the centre. The text is positioned at the lower half of the page with graphics positioned at the top half of the page. There is a consitent use of font and consistent use of colours on each leaflet (different colours in each leaflet but stays to the colour theme within the leaflet). The leaflet page uses two main colours with different hues being green and orange. The second leaflet being blue and green.

I find this series of publications to have a very strong style because it uses a consistent colours of green blue and brown, the use of only two type faces and simplistic style (images are in simplistic style too). To minimise the effect of becoming plain and reducing white space, the designer has used a pattern green dot fill as a solid fill would be too overpowering. For the titles they have used highlight on the text with a solid colour fill to establish a hierachy.

Magazine Spread

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