Reaction to image brief

Unknowing the city

I am rather stuck on this project and I don’t know what to do as the brief is very open. I’m mainly stuck because there isn’t a stated outcome so I’m undecided on what to do for my final piece. So today I borrowed a camera and went round the city taking photos of things/ places that I found interesting to look out. I did walk through the city centre but even in busy places there are unknown interesting scenes/ places such as most people are too busy to look up, so I took pictures of skylines/ rooves/ windows.

Also sometimes it’s not the photos that matter the most but the process in getting the photos such as seen in Arthur Fellig’s work as spoken in a lecture by Gareth. His work was morbid by having photos of crime scenes, the process he took was that he listened to police radios and took photos before police got there. Therefore even getting photos of busy places could be considered clichéd but it’s the process and experimentation.

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Feedback for booklet (2)

Type on the page

Feedback for booklet (2): Everything on the right page is too far down the page, move everything up on the right page.

Take out the “-” in the titles and remove the box around the title, keep it simple and minimalistic.

Remove the boxes on the front page too.

Make the “an” and “to” bigger in font size.

Response for the booklet (2): I still do not like the front cover of the booklet, I think I will add a little colour to contrast against the black background and white text – maybe featuring the colour sequence of the contents.

Rethinking my contextual studies theme

Contextual studies

I’m going to do logos as my topic as personally I like looking at logos and deciding whether I like them or not. But I think that the logo genre is too broad and that I will need to narrow down a specific theme in the of the logo genre. I based my annotated image analysis on the “London 2012” logo for the critique today.

Feedback for zoom poster

One word poster

I had a critque and was advise to make the poster portrait as most posters are in portrait format and to remove the ant as at the moment the ant image is stronger than the word. I removed the ant and replaced it with a continous picture of a leaf. In addition, I also considered how people view work using “The layout book” by Ambrose/ Harris, they said that people do not look right in the centre and middle, but they look slightly up and centre, therefore I have chose to position the word “Zoom” in that position:

Feedback for booklet (1)

Type on the page

Feedback for booklet (1): lighten the text on the left page “A quick fox jumped over the lazy fox”, decrease opacity so that it is a whisper on the page because at the moment it is overpowering.

The different colours on each page makes the booklet interesting but stills stays consistent with the layout and style.

Don’t need the thick circle as it overpowers the page because the main text about the font should be the main focus.

Position of the main text is good, good tonality on the main text and even distributed text.

Last double page spread (terminology page), take out the separation between the top letters (H, yk…) and the bottom line row (A, g, E…) and make it into two strips by removing the word “Typography” and replace with the blue letters on the line (H, yk… A, g, E…).

The front page doesn’t fit the theme of the contents.

Content font sizes are good.

Response for booklet (1): I am working on editing the layout on the anatomy of the font page so that it only features two rows of letters and I’m going to remove the circle windows on the pages even though personally I think it adds interest to the pages and brings focus to the anatomy of the “m”. I need to think about a new front cover as well by looking at the style of the contents.

Technical induction – Adobe InDesign – Darren Leader

Today I was taught grid layouts and text tools such as kerning and leading. Even though I am not experienced with Adobe InDesign, I already knew how to use the tools from using Adobe Photoshop and Microsoft Publisher. In addition I played around in the program to construct samples of my booklet.

We had a task to reconstruct posters by overlaying text on an existing poster, basically tracing it to understand spacing and size.

I mainly used neutral colours for the two posters to be different to the original poster being bold and dark themed.

Personal research for design DVD’s to watch

I used the internet to see what DVD’s were the best design films to watch so I could see if the NUCA library had it so I could loan it. This is my to watch list:

1. Beautiful losers

2. Objectified

3. Mystery of Picasso

4. How to draw a bunny

5. The cool school

6. Crumb

7. Henry Cartier – Bresson: The impassioned eye

8. Art 21 – Art in the 21st century

9. Frank Lloyd Wright

10. Rivers and tides

11. Style wars

12. Art and copy

13. Milton Glaser: To inform and delight

14. Between the folds: Exploring origami

15. Linotype: The film

16. Typeface

I search the titles using the NUCA library searching system but the ones that they had were not available and the ones that were apparently shelved was not there. I am going to search for the titles another week

Pairing up with Chris

Shut up and make things

We were set into pairs for this project and my partner is Chris Webster, we took the verbs that we liked the most and thought of some ideas and are most drawn to light, to fire and to impress. With the light idea, we thought of an image to do with lights and featuring the word in the image, with the fire idea, we thought of making a catapult and then capturing the motion using a camera so it would be blurred and with the impress idea we was going to make some marks in the sand or some form of stamp. Chris had brought some cardboard and reflecting back, I should have bought some stronger tape to stick the cardboard.

Lecture notes – Thursday 20th October – FOAM Agency

It was good to see a lecture that was contemporary, I like the ideas that FOAM developed and how they have ideas and then get someone else to generate them. The works which I particularly liked was the coding music video. They had the concept but didn’t have the skills to develop the final outcome so they got a coder to develop it. Another piece of work I liked was: http://www.foamagency.com/1140616/Kasabian-Umbro-Football-Hero, the concept of a larger version of Guitar Hero combined with football.

I thought I was more of a final outcome producer person where I am good at visual presentation but after a series of projects I am currently working on I now think I am more of an ideas person where I have a good idea in my head but I can’t put it into reality e.g. my lack of digital skills and photography skills.

Is it really bad to really like a font?

Been trying to locate this font for ages but it looks like the company has commissioned someone to produce an original font – which is good because it builds a strong corporate image.

The BlackBerry font appears not to be identified and be able to download or bought online, therefore it seems to be especially created for the company BlackBerry. The font resembles slightly like:

(http://www.dafont.com/harabara.font)

I first saw the use of the font in Summer 2011 whilst moving from a train station platform to board the train. I had seen the font used in the logo before but I had not seen it be used anywhere else such as body text. Usually with big corporations, they use two separate fonts, one for the logo and another one for the subtext.

I find this typeface to be strong and retains the corporate symbol of the black berry. I think the typographer designer has designed the type with the symbol in mind placing the small blackberry specks as the counter shape in the ‘B’. There is a slight slant in the typeface which can be considered italic, I think the designer chose the font to be italic because originally the BlackBerry symbol dots are slightly slanted and they wanted the same effect to compliment the symbolic logo. The ‘X’ height is relatively high and it is nearly as high as the ascender line (the ‘x’ height is about 75% from the baseline to the ascender line). The descender height and ascender height appear relatively balanced and equal. The kerning between ‘k’ and ‘B’, plus the last ‘r’ and ‘y’ seem to be relatively more closer that the other characters.
The font is strong because of the thickness of the font yet the curvilinear shape softens the typeface making it less brash/ harsh/ hard. The bottom of the letter ‘B’ has a rounded corner which makes the stroke thinner in the corner. Overall I think it is a unisex font because it is strong in the boldness of the type yet is still has curves which softens the type as well. I find this font successful with the particular business being BlackBerry because the font is exclusive to the business therefore it can establish a strong corporate identity making it stand out from competitors, the typeface is new and fresh which can give the impression that the business is innovative.

Is it really bad to really like a font?

Been trying to locate this font for ages but it looks like the company has commissioned someone to produce an original font – which is good because it builds a strong corporate image.

The BlackBerry font appears not to be identified and be able to download or bought online, therefore it seems to be especially created for the company BlackBerry. The font resembles slightly like:

(http://www.dafont.com/harabara.font)

I first saw the use of the font in Summer 2011 whilst moving from a train station platform to board the train. I had seen the font used in the logo before but I had not seen it be used anywhere else such as body text. Usually with big corporations, they use two separate fonts, one for the logo and another one for the subtext.

I find this typeface to be strong and retains the corporate symbol of the black berry. I think the typographer designer has designed the type with the symbol in mind placing the small blackberry specks as the counter shape in the ‘B’. There is a slight slant in the typeface which can be considered italic, I think the designer chose the font to be italic because originally the BlackBerry symbol dots are slightly slanted and they wanted the same effect to compliment the symbolic logo. The ‘X’ height is relatively high and it is nearly as high as the ascender line (the ‘x’ height is about 75% from the baseline to the ascender line). The descender height and ascender height appear relatively balanced and equal. The kerning between ‘k’ and ‘B’, plus the last ‘r’ and ‘y’ seem to be relatively more closer that the other characters.
The font is strong because of the thickness of the font yet the curvilinear shape softens the typeface making it less brash/ harsh/ hard. The bottom of the letter ‘B’ has a rounded corner which makes the stroke thinner in the corner. Overall I think it is a unisex font because it is strong in the boldness of the type yet is still has curves which softens the type as well. I find this font successful with the particular business being BlackBerry because the font is exclusive to the business therefore it can establish a strong corporate identity making it stand out from competitors, the typeface is new and fresh which can give the impression that the business is innovative.

Inspired to have large print on booklet

Type on the page

The initial ideas I had with the 3 column, 2 row grid was bland reflecting upon it so I looked at more research.

After looking at several magazine layouts, it seems that the magazines put a large image on the left hand page and the main body text on the right. Therefore I am going to have large scale text being “A quick brown fox jumps over the lazy dog” on the left. This will also help the reader to understand typography because they will be able to see the font anatomy e.g ascenders, cap height, serif/ sans serif and brush strokes.

This will be the same on each page but will have different colours and font on each page, the font used will be related to the typeface topic, e.g. Bodoni will be for Modern. I’m also going to tilt the text so that it wouldn’t obstruct the main text on the right page.

I looked into format books

Type on the page

I looked into design principle and theories and the book “What is typography?” by David Jury was very helpful because it looked beyond visual design but how the mind word and looks at things. It says that the best font size to use is 10pt to 12pt so I will be using this in my designs and that the eye looks at a collection of letters together.


Lecture – Monday 17th October 2011 – Rob Hillier

Type classification:

1407 – illuminated manuscript, monks handwrote it. “Black letter” reders to the first Guttenberg printing use

Humanist/ (Venetian):

– used by Italian Venetian writers, loads of Italian writers at that time. E.g. Nicholas Jensen designed type. Lighter, open form

– if the ‘e’ bar is at an angle then it is humanist

– Centaur is a modern version of Nicholas Jensen

Old face/ (old style)/ (geralde):

– Garamond (produced around 1615)

– serif more of a wedge shape

– “I love typography” website

– more upright stress

– horizontal cross bar

– monoling figures

– Bembo typeface

Traditional/ (neoclassic):

– Baskerville

– “O” is tilted upright

– ascender (head) serifs less wedge shape

– modern example of Baskerville in use, Habitat logo

Modern/ (didone):

– Bodoni

– magazine fronts always seem to be in modern e.g. Vogue, Elle

Slab serif/ (egyptian)/ (square serif):

– Rockwell font

– Clarendon is not a slab serif because there are curves

– modern version of slab serif is Archer

San serif/ (lineale)/ (grotesque):

– Arial font early 1990’s which was a Windows copy

– ilovetypography.com, google type anatomy

– 8 page document, text provided

 

 

Reaction to typography booklet brief

Type on the page

I like making publications such as magazines, leaflets and booklets so I was excited to recieve this brief. Today I’ve created some sketches by looking at some grid layouts and I’ve chosen a 3 column, 2 row grid because I think that by featuring two typefaces per page would be a good amount of space and by having a 3 column I can alter the layout by having something position in a 2 column size and some 1 column size.

Pixelation idea

One word poster

I have looked into pixelation and looked at the point where images are stretched yet still be recognisable. In particular I looked at images of people and if I zoom in using Photoshop, the picture is then unrecognisable.

My idea of the poster is to have an ant with the “O” acting as a magnify glass and the “OO” will be bigger than the other letters. I chose to have an ant to feature on my poster so it connotes to size and how ants are small and the process of zooming in.

I didn’t know how to place a faint grid on the image I created (the word zoom with an ant background) so I screenshot the view of me zooming into the poster. This created a faint grid over the image and when I test print it, the image is still legible, where at a distance it appears fine, whilst at arms length I can see pixel squares, this is the appearance I wanted to achieve.

Feedback for one word posters

One word poster

 Start poster feedback: Confusing in that the runner image is too bold and overpowers so maybe have less of the runner by moving the runner image higher and more of the start line. Make the start line more bold and weaken the background so the focus is on the word “Start”.

Personal response: I was going to make the background to be textured and then painted with maroon sand to represent the racing track and then paint the start line but I wasn’t sure if the idea was strong enough so i illustrated it on Adobe Illustrator. I think I am going to leave this idea because I prefer the other ideas I have and the way I have constructed it on the page looks rather like a 13 year old has made it. In addition, I think the start line concept actually exists in real life so it wouldn’t be inspirational.

Communicate poster feedback: This poster is good.

Personal response: I was going to have the “C” as the remainder of the telephone line but after speaking to tutors I chose the “C” to become the telephone hand piece. I was going to watercolour the whole piece but the card I used did not absorb water to the water colour paint deflected and I couldn’t create fine details which resulted for me to use pencil and pens. I don’t like this poster as much as the others because I find the pencil and pens looks like a child has done it (similar response to above).

Vanity poster feedback: Not immediately legible.

Personal response: This was the idea I liked the most because each of the individual letters were unique and that I created my own font. I thought I had created the idea of vanity being associated with plastic surgery to be unique as most people was just focused on the idea of mirror. The use of watercolour paints looks a bit weak so that’s why it looks illegible.

Zoom (1) poster feedback: There is too much going on with the bright red camera, the hand, the word zoom and zooming in.

Personal response: I agree with the feedback but I do like the concept but in this particular image shot the red camera and hand are overpowering.

Zoom (2) poster feedback: It’s distracting that there is the Photoshop application frame around it, but I think you have it where it’s zooming in close.

Personal response: I agree with the zooming in concept and looking at my poster, maybe I should look into the process of pixelation and how images can be viewed and becomes blurred with pixelation.

Books I’ve borrowed and read

Book: The fundamentals of creative design

Author: Gavin Ambrose and Paul Harris

This book highlighted the key terms and aspects of design to me. I found this to be userful because as I studied A levels. I don’t have as much knowledge of terms compared to college students. The “golden section” was particularly interesting because I had seen a maths based television programme called “The code” on BBC and it felt good that my knowledge from elsewhere can help in another.

Book: Logo

Author: Michael Evamy

The logo book had many logos I didn’t recognise because there were logos from across the world. I like the caption for the logos which described the nature of the business and the concept. In addition, I liked to figure out the logo before reading the caption to see whether the logos was self explantory, Most of the logos were just text but with different fonts but I prefer logos that are images and are self explanatory.

Book: Encylopedia of type

Author: Jaspert, Berry & Johnson

The book was litterally a huge gallery of fonts. It was interesting browsing the book because even if it is the same letter (26 characters) they can be represented in so many different ways to inflict different types of reactions and feelings. I knew that there were thousands of fonts but it felt more powerful to hold the thick book to realise the amount. Personally I would find it handy if I owned this book because it could inspire me and make a change to staring at a computer screen looking for fonts. Plus I prefer printed materials because it gives more of an impression to the final product than on a computer screen.

Helvetica

I watched this a while ago but hadn’t blogged about it. I wanted to watch this documentary for so long but didn’t, but now I have. To other discipline students and some graphic designers found it boring. But as geeky as it sounds, I found this engaging and that it opens my eyes to how Helvetica is so widely used and the origin of the font.

I used to think that Helvetica was beautiful but with it’s thorough use, it has personally made me think to be boring although there is always going to be the universal use for the font for all sorts of situation e.g. signs and logos.

During the past year, I have contemplated what makes a good font, I have grown neutrality to the font Helvetica and more fascination for the font Comic Sans has grown. Comic Sans is such a controversial font, I do admit to using it when I was in primary school as I was influenced by teacher made posters surrounding me but once I hit secondary school I used to hate the font. I thought that I was an odd child in hating a font, but no there is something called typography and I have found a course/ career path/ career area where font matters.

I prefer how Comic Sans causes a reaction either it be love or hate however Helvetica is just overused and I see it as an emotionless font.

Photography skills

One word poster

I asked a friend that studies photography at NUCA for her expertise in capturing motion blur so that it will help me capture the effect of me tracing the word of “Trace” in the air. We set the shot outside the SU bar as it had a nice scenic background with grass and old brickwork. I stood in the shot and traced letters in the air whilst my friend was trying to capture the motion. However the shots were not sucessful because it did not capture the whole motion of the letter and it would take Photoshop skills beyond me to make the image fluid as one giant trace motion.

This is one of the many attempts of motion blur:

There I moved on even though personally I thought it was a strong idea itself, I couldn’t construct it in real life so I moved onto my other ideas. For the “Vanity” and “Communication” idea, I thought that I would hand draw and hand render the pieces because it would be difficult to achieve the overall appearance I want and I have poor Adobe Illustrator skills therefore by hand sketching/ rendering would take less time and personally I think it’ll look better.

Coming from sixth form

Coming from sixth form, I feel like I’ve missed out on technical learning such as programs such as Adobe InDesign and Adobe Illustrator. Plus I had real struggle to use Macs on the first week of enrolling, in fact I purposely moved to computers that had the option to have Windows. But I feel like I’m starting to understand how to use a Mac. Also I feel like I don’t know much graphic design history and design theories/ terms – I will need to look into these by visiting the library for technical books, I did try to look for an instruction DVD for Illustrator today but it was a CD- ROM but I prefer to watch and learn.

Contextual studies initial subject of the golden ratio

Contextual studies

I was thinking to do the subject of golden ratio for my contextual studies but after searching on the internet and trying to find books in the library based on the subject, the selection was limited and the material that existed was only on small chapter of books. I also spoke to Nic as well and he said that most students in the past result in repeating themselves.

This is the mind map I created for the initial reaction for contextual studies:

Interpretation from the one word poster brief

I wrote some ideas that initially came to me when I saw the words and thought that it would express the word well as if I thought of it initially, it would trigger people’s first reaction and relate the poster to the word. This is a mind map of what I had thought about the words.

I later did some really rough sketches to express what I had imagined the basic layout/ concept of the poster to be like.

I spoke to Rob and the ones without the pint circle are discussed to be too literal and the pink circles ones are the ones I am going to expand and develop upon.

Vanity poster idea and other research

One word poster

I gathered some images that would help me and came across a new concept for the word vanity. I chose to explore the extent on how vanity can push someone to surgery such as face lift surgery, botox and veneer teeth. This is a piece of Tom Eckersley’s work, it uses the arm as the “I”. It looks like tissue paper ontop of each other where the two overlap. It is simple where the shape of the man is an outline cutout plus there is hierachy being the word “TIDY” is the main focus because is in capitals and is red.

Interpretation from the one word poster brief

One word poster

I wrote some ideas that initially came to me when I saw the words and thought that it would express the word well as if I thought of it initially, it would trigger people’s first reaction and relate the poster to the word. This is a mind map of what I had thought about the words.

I later did some really rough sketches to express what I had imagined the basic layout/ concept of the poster to be like.

I spoke to Rob and the ones without the pint circle are discussed to be too literal and the pink circles ones are the ones I am going to expand and develop upon.