I cut too much off the edge of the page

This is my final zine and the edge was ragged from cutting therefore I used a scalpel to cut off the ragged edge – but then I found that I cut too much off and it was too close to the text. From my mistake, I have learnt to cut at small increments. I’ve yet to assemble my alternative zine but good things is that mistakes are to be learnt from.

Skill: Using laser cutter

This morning I used the laser cutter, I discovered my file that was about to laser cut was not the same dimension of the physical paper print – however lucky Ella checked it before the laser cut happen. In addition, I changed the fish charm to plastic as it will be more durable that card.








What I learnt today:

  • check the print size with the laser cutter dimensions
  • wash hands and be careful of ash fingerprints from laser cut

Cut my finger and there’s blood all over my zine

I was assembling my zine and I stopped to flick through it, but then I realised I had blood on it – I looked at my fingers and I got a cut from the scalpel without noticing. I have learnt to be careful with scalpels and that I am going to by a safety ruler because a couple of days ago I cut part of my finger nail off. Also I need to take precaution with grease/ oil fingerprints.

This means I have to spend more money and effort printing – so much money I have spent printing.

Review of assembled zine draft version 3

I cut the pages and folded the pages together to discover as there are many pages, it makes the zine chunky and makes the inner pages stick out. Therefore I need to consider the detail/ text near the edge of the page.

I found that when double sided printing, it makes one side about 1mm/ 2mm out, so when I align the two pages it makes the bottom of the page shorter than the other. Therefore I will need to review my work and see if there are any text/ major images that spread across two pages and ensure that there is a minor gap/ minor leading between so that the alignment of pages wouldn’t matter as much.

Also I notices that on the right of the zine, as there are many pages it is thicker, therefore I will need to make the door cover on the right slightly longer as in the photo below, the right door needs to be closer to the backpack

4. Feedback (the event): Rob Hillier

Original zine:

  • “remove ‘top bakeries in London’ page and add title to the backpack page”
  • “spread the text evenly, left ad right on backpack page”
  • “remove ‘The Event’ on the door cover”
  • “text is to tight to image on bakery page, widen textbox”
  • “careful of text in the centre of text being lost or mismatched”

Alternative zine version:

  • “make sure you cut the distance cutout accurately”
  • “check that text is not lost between pages, break text up or space it differently”
  • “‘along Wardour Street’ text has been cut, position somewhere else”


Response of feedback: I’ve got to check my printed pages for any printing issues as this is my last draft. This is my final draft to show to the tutors so over the weekend I will make the minor tweeks.

Lecture: Lance Wyman – Mexico 1968

  • live in Manhattan since 1971
  • Dad was a fisherman
  • enojyed making models
  • worked in factories 7 days a week 12 hours a night
  • studied industrial design at PRATT
  • their picked to wor at General Motors doing graphics: packaging for Delco products
  • learnt about mapping in the military
  • graphics in 3D applications with signs, industrial design background in use
  • Peter Murdoch – met at Royal College London, studied furniture design
  • Chrysler Pavilion and Mexican Pavillion architect worked as Lance’s office (Nelson’s 1966)
  • had to work with 5 rings – be able to interpreted to different languages: Spanish, French, English
  • geometry expand to make 68

  • Mexican culture, Mexican folk art
  • Olympic design printed on clothes with the stripes, recognisable
  • Mexico floorplan, like a maze room: logo looking down with striped walls
  • Mexican glyphs inspired sporting icons
  • ongoing visual shapes on the stamp which make it look kinetic which is what the Olympics is about
  • silhoutte on the stamps (Apple iPod silhoutte resembles)
  • no name for sport, just symbols/ signs
  • paper structure for signs based on tower (totems) in Tula
  • 29/ 30 years old working on the Olympics project
  • student uprising in Mexico created alternative negative connotations of Lance’s work e.g. riot images using the same style
  • La Greca Del 68
  • Mexican metro
  • Mexican World Cup – Pico bird
  • walking distance circles showing time it takes (as used in present time maps)
  • Washinton map – tried to make it bold and keep icons
  • redesign at the moment with new Dallas airport line (silver line)
  • National Washington zoo – created icons and tracks
  • 1968 Olympics icons looks like Apple iPhone apps
  • “learning to use icons again”
  • Santa Fe – north, east, south, west sign
  • Korea Arts Centre
  • “take the obvious and transform it”


Response to lecture: I’ve seen Lance’s work in the gallery at NUCA and I particularly like the versatility of the Olympic identity where the black and white stripes are instantly recognisable and can be applied onto clothing. I like how the pattern incorporates the Olympic rings and how geometrical it is, simple yet effective. By tying the year of the Olympics with the Olympic rins makes it a strong identity. His work mainly consists of icons and signs, it was good that he had knowledge of industrial design (he studied at PRATT) so that he can make his deisngs into real life. This also shows that what I learn in first year/ or what I generally learn at NUCA will hopefully help me in the future.

In my honest opinion, even though I respect him a huge amount with the incredible work he has created, some work is not to my taste. I think that some of his work are quite repetitive with the icons, it’s really cool that he created/ established icons in the design world but as it is very overused in the present time – I don’t think his work can compete with other people that have entered/ developed the industry of icon design. Some of his icons I think aren’t revolutionary and that any designer can create these days as they are very common. In addition, my view of the Washington Metro map is that it is too cluttered with information, I find it difficult to read – though I do appreciate he tries to incorporate icons to make stations recognisable  – but I think that maybe that stations are grouped too close together or that stations names are positioned too close where they are and that station names are positioned at different angles making the reader having to turn their heads to understand.

I like how his work has influenced others such as Apple’s designs with the iPod adverts and iPhone app shapes, either it’s a coincidence that the designs are similar or that they have taken inspiration from Lance. Even the colours used on the iPod ads are the same colours as Lance’s Mexico stamps. I find it incredible how Lance’s history has been in that he has travelled many places, met different people, created works for very famous clients – this inspires me to work hard because it shows that you shouldn’t judge a book by it’s cover in that if I were to see Lance in public I would have thought he was an ordinary man, but he is an extroadinary man with an incredible past and experience.

3. Feedback (the event): Gareth Bayliss & Rob Hillier

Rob Hillier:

  • “make some of the type bigger”
  • “move some things on the Camden page”

Gareth Bayliss:

  • “you’re double informing on some pages where the images says it/ self explanatory so don’t need description/ annotation”
  • “if you want a consistent layout, maybe try having the same layout for  the bakeries you visit”
  • “contrast you’re calm street images against the Oxford Street double page spread”


Response from feedback: That’s a real good idea to constrat the image of my street with busy London, Gareth suggested putting in an image but said I should think about it creatively – I think I’m going to do a fold out page of the street image printed on acetate or tracing paper. That is why critiques are helpful.


URL – http://www.ecofont.com/en/products/green/printing/sustainable-printing-using-ecofont-software.html

“Ecofont is designed to save ink, money and eventually the planet, but heaven save us from worthy fonts. Ecofont is a program that adds holes to a font. The software takes Arial, Verdana, Times New Roman and prints them as if they had been attacked by moths. They retain their original shape, but not their inner form, and so lose their true weight and beauty. They also usually go no bigger than 11pt, although at this size or smaller they may save you 25 percent of ink consumption.

The plus side: In 2010 Ecofont won a European Environmental Design Award. The downside: a study at the University of Wisconsin claimed that some Ecofont fonts, such as Ecofont Vera Sans, actually use more ink and toner than lighter regular fonts such as Century Gothic (although one could, of course, always print Century Gothic using Ecofont software).”

This was mentioned on a design blog and that’s so clever that it saves ink by creating dots of empty space in letters. The software can be dowloaded onto computer where it converts the document so that the letters have holes. There is a trend in all industries of being evironmentally friendly and I’m going to save this post for future projects related to green products. By reducing ink, reduces money and ink making the product more recyclable/ less ink need to be produced in the first place.

Riot Grrrl

  • 1991 – Allison Wolte and Molly Neuman publish Riot Grrrl
  • there was a rise of feminism and the zine was created to celebrate this movement
  • zine concentrated on music and fashion

  • homemade cut-and-paste, xeroxed, collagey zines that covered a variety of feminist topics
  • used to voice opinion and share experiences making a community
  • Riot Grrrl now has an online blog – http://riotgrrrlonline.wordpress.com/


This is the meaning of zines, in creating a medium for people to share their interests and opinions. In the past, women was regarded less equal to men and by making a zine underground and low, they could voice their opinion in which everyday people would not listen, this provided support to one and another to boost confidence. As seen in the issues of Riot Grrrl above, it has that grungy appearance where images have been cut and stuck onto an A4 sheet then photocopied (there was an increase use of Xerography as photocopying was introduced), handwritten text is then added to fill in the empty space between the images. But with the handmade appearance, it make it look more raw and more personal giving it attitude saying it doesn’t have to be perfect adding to the philosophy of the magazine in expressing female’s opinions.

Factsheet 5 (zine that review zines)

  • 1982 – a zine that reviews zines, started by Mike Gunderloy
  • reviewed predominantly science fiction themed fanzines and independent publications already circulating by word of mouth
  • the late 1980s it was a thick newsprint magazine, published bimonthly with a circulation of 10,000


With the increase of zines, this zine was created to review other zines, I suppose this is good that people can get an overview but maybe it’s defying the zine culture in that zines are created out of personal interest so that it shouldn’t really have any criteria to be marked against. But the creator of Factsheet Five has the interest to review other zines in hsi zine.

Sniffin’ Glue

1976 – Early punk zine started by Mark Perry.

I went to the library to look at the Sniffin’ Glue issues which are actual versions from that time period as they were preserved by the library’s archive. It’s evident that the zine was handmade with scrawny writing and photos that had been cut and stuck onto the page. There is a mixture of handwritten text and typed writing using a typewriter. Headings are handwriting with a bold marker to give a hierachy. Images aren’t even aligned straight giving the connotation of not caring and going against society/ traditions which was what postmodernism and punk was about.

No special effects was used in Sniffin’ Glue magazines, it appeared that it was literally cut, paste, handwritten and then photocopied making it look more edgey. In the photos below, it shows that the person who put the zine together didn’t even check their work when assembling their articles and only after they noticed that the spacing was too tight they scribbled a column line. The vertical text shows that the text was added last minute because of the positioning and it is tightly squashed.


Use of Xerography in zines

1937 – process called Xerography invented by Chester Carson. 1950 – Xerox Corporation maes photocopy machine commerically available.

Photocopying was very heavily used in the early period of zines and are still used now but as there are different technology, most effects can be achieved on the computer before printing. Below are pages from a book “Whatcha mean what’s a zine?” and shows the different effect you could achieve using the photocopier e.g. draging the image whilst photocopying, enlarging sections of the image etc.


I found some examples in the some zines in the library which are actual issues of the zine and not photocopies. This shows the designer has used different effects of printing in that in the first photo below, that have printed the monotone green image and then another stage having blue printed text ink on top. This method has been achieved on the second and third image below where a monotone colour image is printed first and then text is printed on top at a later stage. This would have saved money considering zines were of a small distribution and scale – by printing in less inks would save money.


URL – http://vimeo.com/11766000

“Errata (16mm, 2005) is an experimental film in which I used a photocopier to generate frames of animation. Each frame of the film is a photocopy of the previous frame. Both black & white and color photocopies were used to make this film, approximately 4,600 copies total.”

This video was interesting in that it was an animation of the faults of photocopying and was a flickbook effect which expressed the ink as a fluid motion.

The 8 Worst Fonts In The World

URL – http://www.fastcodesign.com/1665318/the-8-worst-fonts-in-the-world

“In 2007, Anthony Cahalan published his study of font popularity (or otherwise) as part of Mark Batty’s Typographic Papers Series (Volume 1). He had sent an online questionnaire to more than a hundred designers, and asked them to identify: A) the fonts they used most B) the ones they believed were most highly visible C) the ones they liked least.

Least Favorite:

  1. Times New Roman (19)
  2. Helvetica/Helvetica Neue (18)
  3. Brush Script (13)
  4. Arial
  5. Courier (8)
  6. Rotis
  7. Souvenir (6)
  8. Grunge Fonts (generic) (5)
  9. Avant Garde
  10. Gill Sans (4)
  11. Comic Sans (3)

The Least Favorite survey contained brief explanations. Twenty-three respondents said the fonts were misused or overused; 18 believed they were ugly; others found them to be boring, dated, impractical or clichéd; 13 expressed either dislike or blind hatred.”

I think with the dislike of fonts, it is because that they have become overused/ default fonts such as Times New Roman default on Windows computers and Helvetica being overused on branding. There are thousands of fonts out there yet there are only a couple that are constantly used because they seem to apply/ categorised into certain moods/ situations/ places. Interesting how Helvetica is on the least favourite list yet there are so many lovers of the font but I think people have come to realised that design has become humogenous and needs a change. Crazy how Comic Sans, which is a very controversial font and mostly hate by designers is at the bottom of the list below Helvetica regarded as perfect. I used to hate Comic Sans when I was younger but now I like it due to it in inflicting emotion and that most people avoid the font and not use it making it special in it’s own right compared to other fonts making the whole design world boring as they are plastered everywhere.

2. Feedback (the event): Simon Locksley & Selwyn Taylor

  • “You need to use grids”
  • “Need to annotate some images”
  • “Some pages have too many images going on”


Response to feedback: I think to some extent grids help but in my opinion I think grids make the magazine boring in that each page has to be the same – therefore I will feature some pages to have the same layout to show that I have thought about some consistency. Also zines were created in the 1930’s to share people’s interest and were not finished professionally, I want my zine to have personality so I think that by making each page the same would lose the interest of it. Yeah I thought that the Princi spread had too many images, I’m going to select and remove some.

Book: Whatcha mean what’s a zine?

Todd, M. and Watson, E. (2006) Whatcha mean, what’s a zine? : the art of making zines and minicomics. Boston, Mass.: Graphia.

Review of book: This book I thought was cute filled with illustration basing in the history and concept of zines being handmade and small distribution scales. I thought some of the pages had too much illustration in that it was too busy and distracting to extract information/ read. It broke done the concept of zine into history, zine bindings and some examples of works with some interviews with zine designers/ artists too. I think that the book it a good read for brief information about zines and good to get a picture of the industry because they have interviews with small zine designers. The graphics and handwritten notes gives the book an endearing touch.

There are tips in how to write articles for zines, how to get inspiration for image, how to write interviews, how to construct zines, how to print/ screenprint, different effects achieved with the photocopier.

One the layout/ bindings that I found interesting was a poster fold out, where the cover is a poster and it is wrapped around the zine which can be used as a bookmark too. I don’t think it’s suitable for my zine but I think it would be good for a zine about bands or some kind of character so I’ll keep this binding/ layout in mind for the future.

Book: Editorial design

Zappaterra, Y. (2007) Editorial design. London: Laurence King.

Review of book: I liked the cover of the book with it’s paper envelope texture and this matched the contents where each chapter was based on a different editorial company. Each chapter was divided with a picture of the envelope from the editorial company sent to the person who wrote the book. I think that this was playful because it shows the individuality of the different editorial company and that even envelopes has a sense of structure/ font/ layouts and that it packages the company (in literal and sub- meaning too). The book consisted of no writing apart from contact details of the different comapnies. It was lovely to view the different works of the greatest editorials in Britain and good to give me inspiration on different formats and layouts.

The featured work from Hat- Trick who I like and they lectured earlier in the year too. They showed their “Three” work and highlighted I’ve got to look at details because even small details such as ribbon bookmarks where they have three of them going with the theme of three.

Book: Great British editorial

Emeyele (2008) Great British editorial. Barcelona: Index.

Review of book: The book went through everything in the magazine industry from the marketing to the structure within a publishing house to the history of magazines. I’ve always wondered the different job roles/ responsibilities e.g. editor, designers etc. The book was very broad so it didn’t have in depth information about certain aspects of design which I wanted. I wanted to find different interactive elements throughout the history of magazine or some example of good layouts. It broke down the anatomy of a magazine with about a paragraph of information, good book to summarise the industry and to get a feeling for the project but not a good book for inspiration or work development.

Book: Magazine design

Foges, C. (1999) Magazine design. Crans-pres-celigny: Rotovision.

Review of book: This book broke down the anatomy of a magazine from biding to cover lines to binding. The book was good that it featured work that was different/ revolutionary, I especially liked the page that showed the application of different materials that made the magazine Dazed interactive. “Dazed & confused, Issue: Aug 1997. In this issue, cover mode Helena Christiansen’s modesty was preserved by the application of a metallic coating. Half of the readers who bought the magazine and scratched off the panel got lucky, and saw Christiansen unclothed. The others were disappointed to find her censored by two black stars under the panel.”

I love the interactivity and it makes the magazine fun and exciting too, making it a collectors item in the future because people either got the lucky unclothed one and some may have kept the metallic coating to preserve the issue. The book highlighted fine detail of magazines in how some magazines have there barcodes and the spine of magazines. Wallpaper magazine features the main articles that feature in their magazine which I noticed when reading them in the library and that it is helpful when searching for issues relating to my topic.

1. Feedback (the event): Rob Hillier

  • Looking really good
  • A lot of work has gone into this
  • Some spreads are working better than others
  • I like how it is different in the opening flap of the zine
  • Add more drawings and look into Andy Warhol’s cake drawings


Review of feedback: Yeah I agree that some spreads are working better than others and I’m currently stuck on the China Town spread but I will push myself to work otherwise I’ll fall behind – I’m going to look into more books for inspiration. I just initially sketched some drawings in the zine mock of where my drawings are going to be. They drawings will be in watercolour as cakes looks good in watercolour as it shows it delicate side. Andy Warhol:

I looked into Andy Warhol’s drawing of cakes and I like how it combined watercolours with the use of pen drawings. One of my drawings (drawing of Primark) already combines both watercolour and pen. Rob showed an example of a past third years work in that there magazine was interactive where there was folding sections and diet cuts. I think that for my China Town spread which i personally find is the weakest, is going to have a tear up sections but in an artistic direction.

Skills: Learning about camera technical features, shutter speed, F stop, ISO

URL – http://www.youtube.com/user/PhotographersOnUTube/videos?sort=da&view=0

I borrowed a DSLR camera from uni because I wanted to learn photography skills for some of my graphic design work in the future, especially taking photos for my portfolio. I went on Youtube to search for videos to explain to me the different functions of the camera. I wanted to especially learn about apperture where a feature is in focused whilst the background is blurred.

I learnt that F-Stop controls the how much light is let into the lens, the smaller the number, the more light is let in. Shutter speed control how long the photo is captured, the smaller the number, the slower the speed.


  • Daytime: low ISO (less sensitive to light)
  • Sporting events, indoors: high ISO (more sensitive to light)
  • Faster shutter speed requires higher ISO in low light


Here are examples of experimenting with different F-Stop, ISO and shutter speeds. As seen on the left, there is more blur and darker that the middle photo. Whilst on the right, there is huge focus on the remote.

Lecture: History of Advertising Trust (HAT)

Is adversiting good for your health?

  • was founded in 1976 to collect and preserve the UK’s advertising heritage and to make it available to all  for study and research
  • HAT became an educational charity in 1978
  • HAT’s collections embrace al forms of brand communications in both old and new media including marketing
  • provides stories behind famous brands
  • contributing to new media – updating Heinz Facebook timeline with their achived history
  • adveristing industry today worth 19 bilion
  • 1927 Ashley Havendon, simple graphic, invented ENO’s typeface
  • common to British advertisement is humour> Victory V ad
  • Frank Lowe created a cigarette ad of pyramids  – nothing to do with product. Great photography but hid the logo of Bensons
  • Silk Cut cigarettes with scissors printed on silk
  • Silk Cut, pruple shoulder curtain, Pschyo

  • have to by law to put how harmful cigarettes are
  • John Gilroy, created famous Guiness ads

  • Ostrich – (glass should be upside down) glass looking instead of weight
  • Heineken had a version of Gilroy, “refreshers the part..”
  • Smirnoff – took mundane people that had their lives transformmed
  • HAT has complete GSK informaiton from 1920
  • series of Benetton ads – tongue, baby
  • Greenpeace furcoat draging – “dumb animals”
  • “your talk may kill you comrades, powerful graphics


Response to lecture: I’ve never been taught about the history of adverts and to see some of the most iconic pieces was an eye opener. I didn’t really know how good/ impact of cigarette adverts were in the past and it seems like that Silk Cut was on the ball with their adverts in being simple and iconic with the play on words and the colour association of purple. I had heard that Guiness adverts were very popular in the past but had not seen examples, they seem to have the same style of posters in the World War 2 era in that they were hand painted with text positioned across the top. I wasn’t aware this institution exisiting and I will try to visit the place when I have the time, the address is: 12 Raveningham Centre, Raveningham, Norwich NR14 6NU

Book: The 10 influential creators for magazine design

PIE books (2007) The 10 influential creators for magazine design. Tokyo; Enfield: P.I.E.; Publishers Group UK [distributor].

Review of book: Ray Gun did appear in this book and I do agree that his work is influential as it was very different in the time period it was published. The book contained mini biographies of the magazine creators and was nice to read about there life but I thought there could be information about how there work was revolutionary and their inspiration for there magazine, also what was the impact on the time period. Surprisingly there was a lot of Japanese creators that was influential, I wasn’t aware how big the magazine industry is in Japan. Below features the pages about Work In Progress (Self Service) – Ezra Petronio, for me I don’t find there pages amazing because there are so many magazines these days and some appear like that too. But I understand that work is different depending on the time period and on the audience. Most of the magazines featured in the book are glossy magazines which I thought was a shame because I wanted a sense of rawness and how they developed to become one of the 10 influential creators.

Book: What is post-modernism?

Jencks, C. (1989) What is post-modernism?. London: Academy Editions.

Review of book: I read the entire book and when I turned each page, I was hoping that the next page would make more sense. This is one of the worst books I have read in my life, maybe because the title was misleading in that it would give one simple definition or that it would then in go in depth but it didn’t and it had a lot of complex words in that people would not understand unless they understood the complex words/ terms. This book made me very frustrated and that it kept going off in a tangent in talking about other things.

Book: We love magazines

Losowsky, A. (2007) We love magazines. Luxembourg: Editions Mike Koedinger.

Review of book: I was hoping to get inspiration for layouts and grids with this book in that it would have large images of magazine spreads. But instead it had textual information. Nice that it gave a history of the different magazine and the history of various magazines from different genres. I like the pages of “Great moments” where it highlighted key issues, in particular I liked the page about Big Issue and how magazines have different interests of being able to help homeless people and methods of distribution. It reminded me of how magazine doesn’t just serve one purpose in looking nice and providing information.

I don’t think this book was helpful visually for me to get information and the text in the book at times was too faint and didn’t go in depth or went off on a tangent in talking about something else.

Book: Ray Gun: out of control

Ray Gun (1997) Ray Gun : out of control. London: Booth-clibborn.

Review of book: This book is both for my zine and my contextual studies. Personally I don’t like the style of postmodernism and Ray Gun but it’s good to try different things and see what’s out there. I find that Ray Gun’s work is really messy and lazy graphic design but I know that is the effect they want to achieve and that things are positioned for a purpose so it is not lazy.

It took a lot of time to read the book as text was scattered everywhere on a page and there was lines across text and sometimes text was hidden behind images etc. It did get frustrating and annoying because it made me have to think what I was reading as it didn’t make sense. I don’t want to go down the route of my zine in this style as I just find it confusing.

I understand of what postmodernism is more like and that it is very strange even in the present time so it must have been extremely revolutionary in the 1990’s.

Book: The picture book

Hyland, A. and Bell, R. (2010) The picture book : contemporary illustration. London: Laurence King.

Review of book: I looked at this book to get inspiration for artwork or style for my zine. It contained styles of illustration but to be honest, I thought that the styles were pretty similar and I thought there could have been more variety. The most popular style/ appeared the most was the simple pen sketch one which is also currently trending in the design industry presently. There wasn’t any style that particularly grabbed me or a style of illustration which I wanted my zine to look like.

But I liked Gina Triplett’s work, I like the rough sketchy style in contrast to the rough painted colour. A combination of different drawing styles in that the dog in the bottom right it coloured in more real life looking whilst the other dogs are more abstract. There colours work really well together as they are similar shade of blue, yellow and green which compliment each other. There is a strong use of blue (potentially making it look dull) but with the large patches of yellow, it balances it out.

Book: Graphic design time line : a century of design milestones

Heller, S. and Pettit, E. (2000) Graphic design time line : a century of design milestones. New York; [Garsington: Allworth Press; Windsor] [distributor].

Review of book: Each double page spread was a year and it gave brief chunks of information about different subjects in the year of the design industry. An example would be if something was invented or a designer died or was born. It was a good read to get a brief design history and I thought it would help me with my contextuals in looking into postmodernism but as it was so brief it didn’t help me in that retrospect. It did help me to get a sense of how the design industry developed and how the past effected the present.


URL – http://issuu.com/meanfolk/docs/obx

Use of photography, typography and layout combined. The photo is good because the lighthouse stands out from the grey sky. The image is positioned centrally, both horizontally and vertically. The font use is a condensed style, a clean sans serif with equal strokes. People often say that things look good in odd numbers and with the word OBX it is balanced. The O and X are edited that it looks like it’s behind the scenery.

New technique: Blend paths

I researched on the internet how to blend pathsand followed their tutorial, also I learnt how to make a new brush too! It makes one colour blend into another colour which can then be made into a brush. Hopefully I can remember the steps and apply this to future projects. – I think I will experiment with this technique when designing for the Norwich Film Festival next month.

Urban Cycling

URL – http://issuu.com/katiekingrumford/docs/urbancycling

The content of this zine is based on people watching. I did this when I was in London because people around are just as interesting as sites/ landmarks. There are about 5 double spreads of individual people with captions displayed on the side as seen in the image below. There is a consistent use of colour (grey, white), font and shape (a rectangle with a corner chopped off).

I, Science

URL – http://issuu.com/iscience/docs/issue20

This magazine on the website Issuu is called I, Science. Here is one of the spreads of their magazine. There is a strong layout here with a three columns on each page, certain quotes are in the same size as the subheadings, there is a strong use of colour consisistency (orange, black, grey, white). Images are positioned within the grid of the three columns (on the left, the image is in one columns, on the right, the image is stretched across two columns). The font used for the headings/ subheadings is in upper case and condensed in shape, other text is round and italic, body text is in a serif font which makes the article looked quite dated I think they should have used a sans serif because everything else looks modern.


URL – http://issuu.com/

This website allows people to use the medium of the internet to publish and distribute their magazine. I am using this website to browse through various magazines to get layout and content inspiration. I will look at the different genres, styles, layouts that they have to try and create my own style of my zine.

I’m going to upload my zine onto this website after I have completed my zine too.

Zines do not have to be high quality standard but of the designer’s passion

URL – http://www.pushpinzines.co.uk/products/answers-on-a-postcard-1-12

Sold on a website that sells handpicked zines, this is a series called “Answers on a Postcard ” by “Girl Industries”. The series uses a simple black and white photocopy printed on coloured paper for variation. This shows that zines do not have to have a high quality and that it is made from interest and passion of the topic.

I’m worried that the zine I’m going to created will look unprofessional and ugly but I have learnt with the zine culture, it’s about the designers interest for the subject to share with the world.

URL – http://wemakezines.ning.com/photo/shape-situate-posters-of-inspirational-european-women-issue-3?context=latest

Shape & Situate: Posters Of Inspirational European Women. Issue 3 (2012)

This zine appears to be completely handmade with handmade type where the designer has chosen to handwrite the text rather than using existing fonts. Content on the pages appears to be positioned around the image and that there are no colours used apart from the front page where is it printed on colour paper. The front page f the zine look like it has been handrawn using biro pens created a screen printed appearance.

URL – https://littlehelenmak.files.wordpress.com/2012/04/biker.jpg?w=211

Very simplistic in that it look amateur – the piece looks like the text has been printed off the computer with italic Arial Black font and then the image is drawn in the centre. But zines make unpolished booklets/ magazines acceptable because it is a personal response to a topic.

URL – https://littlehelenmak.files.wordpress.com/2012/04/untitled2b1.jpg?w=300

I think this is a fold out zine but it follows the style of 1970/ 1980’s zines where there was a high use of photocopiers, cutting and sticking colleges. The images are positioned at the top of the page to draw attention whilst there is handwritten text to accompany the images.

Use of gridding

I am starting to use grids more and that I have used them when constructing the A2 poster for my contextual studies. I’ve been more aware of layouts when browsing magazines and books and currently using them when laying out my pages for my zine.

Playboy magazine ad

I find this piece hilarious, I love that it lets the user of the towel become the front cover model. It’s fun and cheeky but simple in that it is just a red towel with printed worlds. I think they are promoting that they are looking for a model to feature in March. People usually are wearing less items of clothing at beaches so placing this ad in context works really well.

I haven’t painted and sketched in a long time – I forgot how I like to watercolour

I forgot how I like to paint using watercolors. I haven’t painted and sketched in such a long time. Rob encouraged us during the holidays to draw, sketch, jot notes for our project. So I decided to draw some pieces that can contribute to the contents of my zine. I chose the medium of watercolour because I like how smooth the colours are together and that they are vibrant. I’ve got to admit that I don’t really like drawing particulary but I can draw if I had more time and put effort in.

I decided to do some watercolour paintings and some pen sketches to vary the styles and to show my range.

I chose to draw my pen sketches ina cartoon/ abstract style as it is more interesting. Because artists such as Quentin Blake create characters that are in a rough abstract style which are successful and I like this work –

Australian Childhood Foundation: Invisible

URL – http://www.coloribus.com/adsarchive/outdoor-casestudy/australian-childhood-foundation-invisible-13735605/

I find this really eerie and scary which makes the piece noticable and memorabl Even though behind the poster is a dummy that is child size, the thing that makes it scary/ creepy is that the idea of a child being suffocated underneath the poster. In addition, the poster is three dimensional which makes it have more of an impact rather than a 2D child cutout.

Humans have emotions especially towards young children and within everyone’s nature, it is moral to take care of young children and the elderly as they are most vulnerable therefore, this campaign plans to hit the heart string’s of people.

Behind the child dummy is another poster so after a while, to get people noticing the poster again, they can release the dummy for another message – also the dummy may get tampered/ stolen by people over time.

World AIDS day

Good that it is a real life publicity stunt and it can be used for posters because it a strong visual. The person in the bubble is unmissble because the size of the bubble so when strolling down the street it would get people noticing. I think an improvent would be that the Tshirt design would be more prominent because on a poster an in real life, it would be difficult to see what the action was supporting for.

13th Street “Stationery of Horror”

URL – http://www.behance.net/gallery/13th-Street-Stationery-of-Horror-%28Design%29/440850I

Using everyday hole punches, staples, envelope tears as part of the work piece. I like these piece even though they are gory they bring a fun interesting element that make people go “eewwww” or “ohhh that’s clever” because it brings everyday boring objects to life with the different characters. Personally I don’t know the nature of the business it is promoting but maybe it’s a special effects business. The process is that the graphics are printed and then the hole punch or staple is applied after so that it is precise.

Million Dollar

“The website of Alex Tew, a 21-year-old entrepreneur, who hopes to pay his way through university by selling 1 million pixels of internet ad space for $1 each.”


A simple concept yet highly successful, I think the reason for Alex’s success is that his homepage played on the idea of exclusivity and that when large corporations saw this advertisement method, they thought they must have to join therefore making the homepage known to news and people. I think this was an easy way in raising awareness though he would have had to create hype for the product before it snowballed. This was the first of the kind and now there are replicas but this idea can’t really be continued unless adverts are replaced but people will/ have already lost interest.


Noticing the Eurostar logo

Whilst sitting on the tube train, I saw a Eurostar ad and only then I noticed the design of the logo. The logo is featured in the bottom right corner and I thought to myself “ohhh that’s clever!”. By extending the cross bar of the e, the rest of the e becomes a tube/ tunnel which symbolises the business in that it is a tunnel between England and France. The cross bar has a swirl stroke which can show the flow of traffic and can symbolise the ease of use because the connotations of flow is that everything is smooth. happens consecutively and goes well. The text “Eurostar” accompanys the logo so that people who are not familiar with the visual logo know what the ad is about. It is positioned below the cross bar and fits snuggly there otherwise the visual logo would look off balance as the cross bar is longer on the right side.

I found it strange to feature a women in the ad but maybe the designer wanted to feature an emotional trigger in that Amsterdam is expressed to be happy as the women is smiling.

Going to London for content

Originally I wanted to go on a bike ride along the river Stort with my friend as the even or having a day out with my little cousins baking and going to the park (Pets Corner, seeing animals).

I went to London yesterday to record my event in that I travelled around the city. I started in my home town (Harlow) and recorded video clips, written notes/ quotes and taking photos. I chose London because there is many events, different people, different sites to see but I took my interest of baking into site seeing in London where I visited the top bakeries in London.

I visited: Camden, Soho, Carnaby Stret, Oxford Street and China Town. I mainly walked everywhere because that way I can get first hand experience and get more photos (closer detail) and tried other methods such as taking the bus.

I tried to keep my ears and eyes open by noticing people and the environment.


Commemorating Bosnian war victims

URL – http://news.yahoo.com/bosnia-marks-20-years-since-war-101348207.html

“April 6, A river of empty red chairs filled Sarajevo’s main avenue Friday as Bosnians marked the 20th anniversary of the bloodiest conflict in Europe since World War II with songs and remembrance.”


When I saw this on the news I initally was taken aback by how many people had died with the representation of the red chairs. I think this is a very successful campaign to make people aware of how many victims of the war there was with the strong visual of red contrasting against the grey landscape.

The seats symbolise the honor they are given in that they get a seat, the seats are almost like a parade down the street. In addition, at the front of the rows, there were performances as if the red seats were filled with the victims and they get an exclusive performance and the performance is a mark of respect. It is one of the most extroadinary impactful campaigns I’ve seen in my whole entire life and one that is unique.


zines characterized by a synergy between outspoken political commentary, literary experimentation, heartfelt critiques of rock and roll music, influence of drugs on visual communication, revolution in layout and design

Sniffin’ Glue made its appearance as the leading British punk music fanzine. Sniffin’ Glue featured sloppy hand lettering, uneven typewritten interviews, and darkly reproduced pictures.

Zine context

URL – http://www.doitgreen.org/article/media/zines

As the underrepresented raised their voices, specifically women among them, the activity was deemed a movement and it was named Riot Grrrl. Here women redefined feminism for the 1990s and recognized each other as manufacturers of culture as opposed to mere participants in the culture that is given to them. Ericka Bailie’s zine distribution business, Pander Zine Distro, raises the Riot Grrrl battle cry in its absolute effectiveness, representation, and style. It also raises the bar for distributors of independent media to consider more carefully the quality and kind of works they represent.

Furthering the connection between dissidence and music, students from the school of visual arts in NY founded Punk in 1976 and chronicled CBGBs. Also Sniffin’ Glue made a name in the UK around the same time. These days, a biography of a band from the UK in the late 70s cannot be published without images, interviews, and information credited to Sniffin’ Glue.

The intellectual history of zines, however, is not the whole story. Chester Carlson scored a patent for Xerox in 1939 and began the love affair between the zinester and the tool of the trade. One zinester mentioned that the most romantic thing anyone has ever done for her was to buy her a photocopier. It wasn’t until the 1970s that most of us had access to them. But now that there is a Kinko’s on every corner, a copier at every temp job, and a disgruntled temp worker at every temp job, it is unlikely that the number of zines in circulation will see an end. The copier brought speed and accessibility to a cultural history of resistance and self-reliance. What naturally followed was a rise of control over the written word and published material. Zines are proof that the means of production and distribution can exist in the hands of the people and that we now have more resources and power to make our culture than ever before.

Zine culture is changing. With the rapid growth of digital culture, zines have made a curious transition to the web, which has perhaps breathed new life into a very old idea. Currently, one heated debate among zinesters is whether a zine has the same impact once it appears on the glowing screen. Other zines have reached a level of popularity to garner a large following, most notably Clamor and Punk Planet. But while these magazines make their way to the racks of Barnes and Noble, it seems there will always be the teenage girl cutting and pasting, copying and distributing, finding her niche in the colorful underground publishing world.

1990’s: Riot Grrl

Feminism in the 1990’s

Zines begin to be created with desk top publishing programs; e-zines are distributed via the Internet.

Rebecca Walker writes an article for Ms. Magazine called “Becoming the Third Wave,” marking the emergence of the third wave feminist movement.

1930’s: The Comet

The Comet is said to be the first ever fanzine published. It is a fanzine that was published in 1930 in the U.S.A. by Raymond Palmer.
The Comet is widely acknowledged as being the first science fiction fanzine ever published. It was edited by Raymond Arthur Palmer and published by the Science Correspondence Club.

The design looks basic in the title is positioned centrally at the top like a banner with a bordered image positioned below. The layout is basic and it appears to be handrawn onto plain low quality paper. I don’t think this would have been mass produced because it is very niche and that creating plates for printing would be highly expensive considering the output quantities wanted.


IBM Selectric Typewriter (multiple typefaces)

zines characterized by a synergy between outspoken political commentary, literary experimentation, heartfelt critiques of rock and roll music, influence of drugs on visual communication, revolution in layout and design

inexpensive offset printing used to create alternative newspapers associated with the political unrest of the time, underground comics

Flash skills: motion paths

I used the internet to search for motion path tutorials. Motion paths is where you can get an image to follow a path to create an animation. At first I found it difficult in that I didn’t know where to draw the path using the Pen tool but then after create the second motion path, I got the idea of it and could apply it easier to the third animation. I found that it helped with the knowledge of creating motion tweens which I learnt how to do before. Now that I have learnt this skill I will try and remember this and use it for future projects if needs be.

DVD: The real Saatchis – master of illusion

The real Saatchis – master of illusion, Channel 4 (broadcasted on 10/07/99)

The real Saatchis – masters of illusion (1999) [DVD]. Channel 4.

  • 1968 – year of rebellion
  •  –  Charles Saatchi planned his career
  •  –  already renowned copyriter – famous of the pregnant man advert
  •  –  ready to challenge the order
  • Dramatic visuals, tough message
  • Cigarettes with tar
  • Had Health Education account
  • Joined younger brother Morris later
  • Jewish, they saw themselves as outsiders
  • Charles was streetsmart whilst Morris had qualifications
  •  1960’s adverts were safe cosy family looking
  • Spotted “Campaign” newspaper to get themselves noticed
  • Saatchi would wine and dine “Campaign” journalists
  • Taken over by Garland Compton
  • Lost Health Education account
  •  – Then took Silk Cut as a client (opposite to what they was working for before)
  • Conservatives as a client
  •  – they didn’t have money to pay and would become bankrupt therefore future industrialists clients would not book if Conservatives did not win the election
  • They thought that it’s not about being the best but the biggest
  •  – kept buying businesses
  • They didn’t understand the businesses they bought > no management

Love New York

URL – http://magculture.com/blog/?p=11792

This effect is achieved with the use of a die cutting machine where the cover has been cut to expose the page behind. Interesting how the hearts are not cut to have a perfect smooth edge but it looks like the cover has been hacked using a scalpel. The logo on the cover has been cut through too where half of “New” remains. The cover uses solid block colour which contrast together to make to bold statement or it could be because of economical issues where there is a small range of ink colours used.

The Guardian front cover

URL – http://magculture.com/blog/?paged=6

This cover reminds me of the Facebook timeline feature where there is a large photo (Facebook: cover photo option) placed at the top of the page where it is lke a banner. I’m not sure if one influenced the other to do similar style or that they had no influence on each other. A thick black line is used to distinguish the logo from the news content and a grid has been used of 5 columns. The 5 columns are equal and the bottom article only have 3 body text columns but they use the same grids as the 5 columns.

Facebook cover photo:

Bazaar front cover

URL – http://magculture.com/blog/?paged=5

This is kept very minimalistic in that there are no page taglines and no background. I like how the image of Gwyneth is positioned centrally on the page and that she takes the whole page vertically.

But the feature I like the most is the the subtext of “The new loo, Gwyneth revealed” is position at her waist which makes her look cinched in and it is said that having a small waist is seen to be attractive in women. It makes the text part of the image and that it’s related to the image. I like how “Harper’s” is slotted between the two A’s where there is the maximum amount of space between the letters.

Free hugs campaign

URL – http://worldpeace.org.au/freehugs.asp

“”Juan Mann” (pronounced one man) and fellow huggers have been spreading the love in Pitt St Mall, Sydney Australia for a while now. The hit video came about after Juan Mann hugged Shimon Moore (lead singer of Sydney Band the Sick Puppies). The video was shot by Shimon Moore and the song is called All The Same. Although the Free Hugs campaign started years ago, it has recently received a huge boost with the publishing of the video. Visit Juan Mann’s blogspace for updates on the campaign: http://www.myspace.com/freehugscampaign You can also watch a video interview with Juan Mann on the SMH website.

 Here are more videos inspired by the Free Hug Campaign (and there are plenty more being added every day!):

Free Hugs in South Korea

Free Hugs in “Insadong of Korea”

Free Hugs in Poland 2006

Free Hugs Campaign in Tel Aviv

more Free Hugs in Tel Aviv 

Free Hugs in Krakow 

Free Hugs in Newfoundland 

Free Hugs posted before Juan Mann’s campaign 

Free Hugs group march 

As you can see, the Free Hugs campaign has now spread around the world – e.g. check out this website featuring a forum for international huggers to share their experiences.  http://tribes.tribe.net/freehuggingtheworld

So what are you waiting for – get hugging! Join our virtual hug for peace!”#


Simple idea in that anyone can do, it does not require any money and can have a online presence with their viral hits. I think it would have most impact when loads of people do it at once and this could be created through social media networks such as Facebook where people can invite their friends.

Wrap magazine

URL – http://magculture.com/blog/?p=11291

Wrap is a new magazine that once read can be used to wrap gifts. If last Autumn’s first issue was a little too much like wrapping paper  – it was really just a pack of giftwrap with articles on the back side of the sheets –  issue two has tilted the balance back in favour of editorial.

The set of A2 printed papers is now loosely bound by an elastic band, meaning there is a structure to the issue, and all the work is based around the theme ‘animals and creatures’.

This means the beautifully printed pieces of illustration (the wrapping papers) crash together in happy contrast (above) but can be pulled loose to be used as giftwrap or even as poster (work above by Patrick Hruby and Dan Funderburgh)”


I like that the magazine can be recycled to be used as wrapping paper once it has been at the product lifecycle (once is has been read). Also this gets graphic piece/ artwork distributed amongst friends/ family making the artist’s work known to more people. It appears that the magazine is in limited edition of 1500 and the handwritten counting indicates this magazine to be have a small distribution so it could be local.

It aso extends the product lifecycle in that people could keep the magazine as posters and that it can be considered economical/ eco- friendly because it is used as wrapping paper after. I just looked on their website and it seems they are a new business and are currently on their fourth issue.

I really like their work in promoting new designersa and I like their style and prints. I hope they become a very successful business, I’m tempted to purchase issues but they are £9.50 each :(

i-D cover book

URL – http://magculture.com/blog/?p=11688

URL – http://www.taschen.com/pages/en/catalogue/fashion/all/04449/facts.i_d_covers_1980_2010.htm

It appears that the text on the right have been embossed. The front cover uses the logo as the main focus and uses it as an image. The logo directly shows the reader that there a hidden meaning/ gesture to the ID logo in that it is a face winking. Normally the ID logo is positioned in the left right corner and the meaning gets unoticed. Simple colour scheme of just black and hot pink – the hot pink contrasting against the black background for strong impact. The right text on the text is in a stencil type and looks similar to Arial Rounded MT but in stencil format.

Wallpaper* Kraftwerk

URL – http://magculture.com/blog/?p=11765

“It’s the time of year again when Wallpaper* hands over control to guest editors. This time two invited editors have their hands on the issue – artist Christian Marclay and graphic designs favourite band Kraftwerk, who have contributed a set of 3D images from an upcoming exhibition and book. Kraftwerk fans will recognise the visual references in the pages after the jump, and enjoy the tributes from Peter Saville, Neville Brody and cyclist David Millar among others. And magazine fans will love the front cover.”


This gives a different experience for the reader in that they get to view the magazine which is jumping on the three dimensional trend with the increase use in movies. I like that the 3D glasses that are required for the magazine to be attatched as part of the front cover. The front cover features a man wearing them which shows the reader that they are needed in the magazine. There is minimal text on the front page so that the main focus is on the 3d glasses

There is a consistent use of black, white, grey and red which makes it look like it’s from the 1950’s era. The graphics have a retro look with a hard black outline for the images (within the magazine) and the use of green, olive and green colours.


One word poster brief: “You are required to design a poster that promotes and communicates one of the words presented below. Develop the concept of your chosen word using wit, irony, parody, cynicism, metaphor – anything you consider to be appropriate – so long as it is relevant and communicates effectively The poster should be presented as a fully finished visual, and must include you selected word.”


Bloomberg Businessweek front cover

URL – http://magculture.com/blog/?p=13640

“Many a Bloomberg Businessweek front cover has been featured here but none have drawn so directly from editorial design history as this weeks. The tightly cropped portrait and simple, direct question is classic sixties Esquire.

The exciting thing about this and other BBW covers isn’t just that they are always well designed, it’s that they draw on so many different sources. Typography, illustration, infographics, graffiti… and now classic Esquire. Yet they all hang together. Top stuff.”

It’s interesting that they have positioned the headline of the magazine where Obama’s T zone is. They could have chosen to place the headline on the cheek because there is no detail. But I think they positioned it there because readers/ people are naturally drawn to eyes when communicating and that eyes are said to reveal emotion.

The photo used on the cover is a very intimate shot revealing every wrinkle/ blemish that Obama has. Therefore the eyes expression has be give a good impression to the audience. Text is kept to a minimal exposing face more and it can be considered more of an art direction.

I really like this cover as it’s so exposing and making a statement. It’s very daring to have such as close up shot of the face especially for famous figures such as politians like Obama Barrack.

Book: Information is beautiful

McCandless, D. (2009) Information is beautiful. London: Collins.

Review of book: I really like this book and contemplating in owning this book too, each page is truly beautiful. Maybe because I like David McCandless’ style in being clean and simple. I thought that with his different infographics he had produces he would make each one a different style with different fonts etc but no, he kept the same font throughout the book and the same simplistic style. He uses a round sans serif font with white lines alot with white/ black text.

He has used one double page to express 100% dividing the segments depending on the amount for each category, this shows a use of volume and representing values in size instead of line graphs and bar graphs where it is expressed in height.

Following/ being the trend of using circles, McCandless has divided the circle into segments which are labelled with numbers which are then reffered to the legend at the bottom of the page. Visually a nice looking piece where it can be a pattern and by making information look aesthetically pleasing it would make people look.

Shaped like the alcoholic drink, it makes the infographic look more appealing and more recognisable. I assume that the infographic is accurate to the volume quantities of the different drinks mixed. Another example of showing things in volumes instead of figures/ numbers. As shown here, there is the same use of font and the use of black and white, the two infographics above use white/ black text and clearly show that they are by the same designer.

McDonald’s free coffee

URL – http://adsoftheworld.com/media/ambient/mcdonald_s_bus_stop?size=_original

The piece is like an hour glass where the frame is filled with coffee beans and after every week, some contents is extracted. It’s like an installation and that it is updated so that people can take notice and it is a reminder. This would make people feel on edge and must go do it because people have the tendacy to do things on an impulse or to do things last minute when time is on their mind.


This zine consists of using on three colours being white, green and blue. All the photos apart from the front page has been overlayed with either green or blue sticking to the colour theme. It appears only three fonts have been use, one bold sans serif, one serif and one sans serif.

There is a hierachy that goes the bold sans serif, sans serif and then serif. I find that the layout of the photos to be very interesting because some of them are positioned that one of the border edges are not there and some some images are placed off centre making one border thicker than another.

Day Zine

URL – http://dayzine.co.uk/issues/day-one/

This zine has the layout of text on one page and photo with a white border on the other. The white border makes the black & white image stand out and gives more definition. It appears that zines these days have the trend of distort/ worn look like they did in the rise of fanzines such as Sniffing Glue and Ray Gun.

I like the right page of the newspaper jacket as a visual concept, it has inspired me that I could have make a zine a jacket which would emphasise that it is personal and that it’s short run/ one off. Once again on the left, a photo is centred with a border to focus attention on the photo itself.

Seed and fruit knitting

URL – http://balladora.blogspot.se/search?updated-max=2012-03-06T14:11:00%2B01:00&max-results=50

I like sewing and the process of weaving interests me, I like that the words are formed by knitting and that a couple of threads can made a thick filled letter. It’s positioned centrally of the oval and I think that this would have been difficult to achieve by hand through handling with being loose/ tight. It’s interesting that the border is thicker on one side, maybe this is to add more of an ‘edge’ and to show more of the knitted composition detail.

Timeline of the universe

URL – http://balladora.blogspot.se/

Once again using the trend of displaying information using a circle. Circles are commonly used for information that has the measurement of time because it is continuous. It often breaks the circles into different segments and different contours.

However with this piece I find it very confusing to extract information because there are so many lines and circles. I think the designer added so many circles and lines to embellish the piece and make it look impressive which can make it look more like a piece of visual art.

Texture image

URL – http://designspiration.net/image/112729/

I saw this image and thought that this piece was like a scrapbook, I like the photos being printed on tissue paper which compliments the hues of the photos very well and that it adds to the delicate touch. It reminds me of summer with the colours reminding me of the sunset and that it brings a sense of nostalgia.

The essence of zines is that to create something personal that interest you so you do it yourself. Something made by yourself gives a more sentimental meanin.

Realising the use of gridding

I was sitting on a train back to my hometown in the evening and I was staring at this poster. I had an epiphany moment in realising how important the use of grids are. After speaking to Gill she said to me that even though you might not realise that grids are there, it makes things easier to read and how points can follow from each other.

It hit me that the main text in the centre is aligned to the left of the text logo and the vertical divider line is on the same alignment too. I am definately going to try and improve by usign grids because I use to think grids were a waste of time and than it makes designs more confined.

Gropes handlebars

URL – http://identitydesigned.com/gropes/

All these handle bars are different but the idea is that it makes it a collection by them all sharing one same element in that they are attached to the bike in the centre, therefore playing with the shape of the handlebars, they look like horns of animals. Also the simple placement of the handlebar against flat wood on the wood highlights the shapes of them very well and that the differences are emphasised making the juxtapositioning very effective.

Flickr: AJ Fosik’s

URL – http://www.flickr.com/photos/ajfosik/

I love the colour palette for his work in that they compliment each other very well. I like the intricacy in their work with the scales and that each scale is placed precisely for the light to reflect off the foily scales. I love the action in the first piece and that the positioning of the characters are so life like and alive making the piece intriguing.

I like that there are three faces yet features from each piece e.g. the tongue combine to the face below. I like the textures and the colours are beautiful together.

Minimalism: Lego characters

URL – http://laughingsquid.com/lego-tv-show-characters/

I found this and without reading the title I knew who the Lego characters was! Images in order: South Park, Simpsons, Sesame Street and Smurfs. This clearly shows how important colour is for identities and that colour pallette choice needs to be though about when designing. These pieces has stripped to the minimum using the use of the amount of colour (stroke) and colours.



Street art utopia

URL – http://www.streetartutopia.com/?p=5982

This works on the object being in a different context and the scale of the object. They are logs which have been cut at the ends to shape as pencils and painted. I find it quite funny because it has a fun element and the image of someone trying to use the large scale pencil.

This is a drawing based on perspective and the image of the ground probably can only be viewed accurately by standing at a specific point in the ground. I find that there is so much skill in drawing things in perspective and especially drawing it on a large flat horizontal cavas. Having the floor as a canvas allows publicity and for the public to admire your work, also it allows the artist to work in large scale rather having to build the objects in large scale themselves.

Simple in concept in just putting lego bricks together to fit the gap but if I were to see this when walking along the street, it would lighten my day because lego is associated with childhood days with the playful element. The bright bricks contrast with the grey bricks making the piece very lively.


This is in a very small scale in a puddle and the expressions of the people look really creepy. All these works have shown me to experiment with scale and everyday surrounding and working with them differently e.g. placing my work in various places to make my work stand out and to give a different meaning.

4. Feedback (info & design): Rob & Gill

Review of feedback: I wasn’t sure about the lines (colour, line stroke) but I’m glad Rob and Gill gave me feedback on that aspect so that I can act on it.

Gill explained to me that gridding is important and even with things that you look at and don’t notice, there’s just something about it that makes you think that it looks comfortable. I used to always just centrally align things all the time but now I will be more aware how to grid objects on a page.

Good use of juxtaposition

I stumbled across this book in the library on the shelves whilst browsing, the entire book is about dogs (photos of dogs) and the book is title “Dogs”.

This is one of the double page spreads in the book and this is a really good use of juxtaposition, where two images are placed next to each other and has good effect/ good meaning. On the left there is a photo of a sign saying “No dogs” and on the right, an image of a dog pooing is giving the overall image saying that is rubbish and the sign is not respected.

This makes me think that I need to consider how I will lay out my pages in my zine and the material I select to go on each page.

Lecture: Russell Davies

  • Newspaper Club
  • Data dec: taking people’s personal data and turning them into stuff
  • Drones
  • Biohacking
  • Computer vision
  • Sensors

Response to lecture: In harsh honesty, I thought this lecture was dissapointing and irrelevant. I did not understand to what his objective of his lecture was as it had no direction and that he said that there was no hope for graphic design. I didn’t really understand who the lecturer was in the aspect of what he did but from research it is shown that he founded the Newspaper Club. I thought he could have expanded on how he founded of the Newspaper Club and lead us to inspiration but he just kept talking about making little gadgets that I didn’t think was relevant because he didn’t actually explain how it works/ how it’s made.

Lecture: Event magazine – Rob Hillier

  • Andy Warhol bought “Interview magazine, was Avante Garde > great article with Arnold Schwarzenegger
  • Litte White Lie – trendy magazine
  • Develop you own visual language
  • Neville Brody – The Face > wanted to make every spread a poster
  • National Geographic magazine – not readable but impressionable
  • Magazine is a 3D object
  • Laser cut sleeve, use latest technology
  • Amelia’s magazine
  • Explore colour
  • Record events or an extensive event
  • Edit event material
  • Take a sketchbook, draw, write
  • Format: size
  • “Cut your own path but don’t copy”


Response to lecture: I found that I’m not great with layouts and I’m new to them because I have never been taught as I went to sixth form, so I will need to look at loads of existing publications (magazines, books) in the library and on the internet. I’ve looked at layout and gridding books before and didn’t really find them inspiring but looking at magazines with content in would help I think. I have got some ideas of the zine and my event could be a bike ride journey with my friend.

3. Feedback (info & design): Rob Hillier

Review of feedback: Personally I wanted to keep the other fish as printed so that people could see the contrast of how much we depend on the three main fishes (tuna, salmon and cod) but to a certain extent by having the other fish as lasered would make it consistent.

I agree that the bottom text looks scatty because I was trying to fill space so I will realign them to neaten the poster.

Lecture: Infographics – Darren Leader

  • BBC Newsnight – Infographics
  • Stephanie Posavec
  • Trends in politicians and news media use them
  • Neville Brody vs David McCandless
  • “Most popular infographics”:

  • Presenting facts at a glance
  • How do we create effective infographics?
  • – tell a story
  • – start with one dominant visual
  • – highlight salient stats
  • – don’t be overwhelmed by your data
  • – display proportion and scale
  • – waitingforsuperman.com > American Vimeo video


Response to lecture: I like the different examples that Darren showed us, in particular the infograph about infograph trends which I found entertaining/ funny because it highlights trending/ mainstream styles and it slightly mocks infographs that some are unoriginal. The waitingforsuperman video was particularly good because it links one info visual to another using shape transitions and I will need to consider this when creating my animated infograph which I am creating ontop of my A2 piece and booklet.

Book: Data flow 2

Klanten, R. (2010) Data flow 2 : visualising information in graphic design. Berlin: Gestalten.

Review of book: This is the second book of the dataflow series, it features the same layout where the infographics are categorised. There were the same categories and in addition to these:

Dataprocess: Represent workflows, shed light on complex processes, demonstrate functions, depict sequences.

Datacurves: The overall economic climate, the downward -pointing curve has become an almost iconic symbol.

Dataesthetic: Primarily goal of these visualisation is not to inform, where data is a means to express personal feelings and to create works that reach out to our senses and emotions.

“Jason Freeny – Micro schematic, Anatomie gummi bar, Pneumatic anatomica

Jason Freeny’s anatomical sketches strips the virtual flesh of tasty snacks, childhood friends and kiddies cuties for an in-depth look at the leisure industry.”

This infographic was under the dataprocess category, the infographic has a comedic value because it shows the anatomy of a legoman, gummy bear and a balloon dog. It’s in the style of a human body diagram and has a clear layout with a lot of empty space.

“Nadeem Haidary – In-formed

What’s on your plate? A starter dish for Africa, a full meal for Europe: in caloric consumption, the representated date – calories per capita around the world – is visualised by the length of each prong and the size of each plate.”

I like how a two dimensiona representation has turned into a three dimensional model in a fork. I think this would be an obvious idea if I had the topic of consumption, though it’s nicely done with the clean sans serif font making the fork look dynamic and simple.

2. Feedback (info & design) Rob Hillier & Gill

Review of feedback: I really like the idea of using the laser cutter to cut silhoutte of the fishes but dissapointed that I’ll lose the graphic of the fishes (because I thought they were graphically strong and so did Rob, plus I spent ages creating them), I think I’ll create two version, one with graphics and the other laser cut.

Yeah the idea of a school of fish is strong as it was mentioned by Simon, Rob and Gill so I will definately take this forward. I like the idea of the laser cutter because it represents the fish being consumed too and that it is now gone (relating to overfishing as well).

Also by having a school of fish, it’s a different representation of the classic pie chart, instead of a circle representing 100%,  I’m going to have 100 fish.

Book: Data flow

Klanten, R. (2008) Data flow: visualising information in graphic design. Berlin: Gestalten Verlag.

“Datasphere: The circle is the first, perfect shape. The equistant arranged of the outer points from the centre, defining and ideal, are impossible to acheive by human hand. The space speaks of potential – the tension between what is achieved and what could be achieved. From the circle, we derive ideals and focus, both the halo of saints and the cross- haired targets in gun sights.

Datanets: When individual data points develop tension and connection with each other, the resulting structure becomes an entitiy in its own right – the network. It draws life essentially from connnection and connectedness, and it is these qualities that are directed explicitly by the designer to show cause, context, or collaboration.

Datascape: The origins of the word ‘landscape’ are ambiguous. Its roots derive either from a combination of ‘land’ and the Dutch word for ‘ship’ or the German verb ‘schaffen’ – to create. In datascapes, both meanings suggest the potency and responsibility of the designer in guiding the viewer through a complex sea of meaning. Elevating the reader from ‘Flatland” – the reduced, lessened experience of reality that results from subjecting real experience to two dimensional expression – they create a journey of context and interaction. Perspective is blended with graphic frameworks to bring depth and meaning to the expression of data.

Datanoid: Retailers find that by placing mirrors in the window, passers – by slow down and take more time to look at the merchandise. As social animals, we are fascinated by our own reflections. We seek the bonds of unity and distinction in the images of other, as learning is driven primarily by emotional relevance.

Datalogy: Designers can access the entire bandwidth of human perception by investigating data with weight, space, and texture. In doing so, they provide sensual experiences of communication, delicously revealing the richness of complex datasets, so full of meaning and potential interpretations. This is the physical interface of analogy, well suited to continuous and graduated sensations we derive from our immediate environment.

Datablock: The implied certainty and substand of rectangular destiny make bar charts and tables a staple of business presentations. The defined borders, clear order, and straight forward comparability of data arranged as blocks complement the power structures implied by using Microsoft Powerpoint. Those running the seminar are assured that the conversation will proceed within clear constraints. No wonder people refer to a socially inept person as a square”

Review of book: This book categorised the different types of infographs and defined them. I noticed there was the category of the use of circles from looking through many examples in magazines, on the internet and in books but didn’t know there were were other categories and that there were particular terms for them. The contents of the book was visually appealing with big clear pictures of infographic examples, there was a double page spread that divided and introduced a new chapter – the title on the left page and a small introduction on the right page. After the chapter intro, there was a page of information about the type of infographic.

My interpretation/ simplified summary of the categories are as following: datasphere features circles, datanets features lines that link to different points making a relation, datascape focuses on positioning and laying things out for a meaning (where distance is a meaning), datanoid plays with the reader’s emotion, datalogy is a sensual experience (physical interpretation), datablocks where things are in units/ blocks.

I like that their contents page is an infographic too in that the pages are stems of the circle which makes them related and symbolise they are part of a whole represented by the circle.  Also an interesting idea in making the brochure as a three dimensional infographic where it can be interacted and viewed on a large scale.

Lecture: Turner Duckworth

Turner Duckworth – Bruce Duckworth

  • – 2 offices, 1 in London, 1 in San Francisco

What they look for to employ:

  • David Turner works in San Francisco
  • Bruce Duckworth works in London
  • David works in SF because of family commitments
  • 20 employees in each studio

  • Skyline (London & San Francisco) Christmas card got into D&AD

3 types of client:

  • a) cultural significant – Coca Cola, Levi Strauss & Co, Le Creuse
  • b) progressive retail – Waitrose, Homebase, occassionally Superdrug
  • c) entrepreneaurial – Liz Earle Beauty co, Lake House Table (new), Popchips


  • Amazon logo
  • New Diet Coke can
  • Levi logo

  • Use of logo e.g. Coco Chanel bad “change £40 bag to worth a lot more with the use of logo”

  • Yahoo (complicated) search page vs. Google (simple) search page
  • “simplicity must delight” > Waitrose honey pot> delight added with an image of a bee for the letter ‘e’

  • Design Week creative survey voted Turner Duckworth as number 1 in design packaging industry

What we look for:

  1. great ideas – summer 2011 Coke can, negative space flip flops. “Do everything for a reason”
  2. enthusiasm
  3. personality
  • “If it looks like hard work, you’re not working hard enough” – Fred Astaire
  • England prepared o give time and scope (appreciates subtleness)
  • America not subtle and immediately dismiss if they don’t understand

Response to lecture: After looking into Turner Duckworth before their lecture, I was really excited and the most look forward to the lecture I’ve ever been. I thought that their work is really impressive in that the big clients they have such as Coca Cola and Amazon, especially in that their work is current too because usually other lectures are talking about their work decades ago. Bruce spoke about different things but mainly what they are looking for in their company such as a person’s characteristic to work in their company or to become successful. I found that inspiring because it allowed us to take these notes down and work towards a goal at the end where we all graduate and get into the graphic design industry.

Florence Nightingale’s Rose diagram

This is the diagram that Florence Nightingale (the nurse during the war) created to show the fatalities in hospitals to the Government. She wanted a visual representation because this would have the most impact.

This is effective because it shows the sheer amount of fatalities due to infections with the use of area and colour. The circle is divided from the centre into 12 segments with different radiuses to represent different amounts of causes of death.

It shows that even in the old periods that people used circles which are trending today in the design industry. In addition is relates the use of time with circles. A circle is a good shape to represent the year because each month has similar amount of days therefore the segment point is the same but the radius is not the same because it is a variable factor.

DVD: Beauty of diagrams

Beauty of diagrams, BBC4 (broadcasted 18/11/2010 – 23/12/2010)

Sautoy, M.d. and Waterhouse, M. (2010) The beauty of diagrams [DVD]. BBC; Tern.

Leonardo Da Vinci

  • Leonardo Da Vinci “man is the model of the world”
  • For a building to be perfect, it must have perfect symmetry and geommetry
  • Leonardo – painting is like a carving
  • 6 palms make a cubit distance from hand to elbow
  • Elbow to armpit is an eighth of a man’s height
  • Bottom of chin to nose is a third of face
  • Ratio come from Petrouvious
  • Did the man fit the shape first of shape fit the man?
  • Diagram of height = arm span
  • Cubit = 1 arm to tip of the finger
  • Judas Last Supper, he watched people to find the right face
  • Da Vinci liked people watching
  • London Belgrave Square, man scultpure of his male drawing
  • The Times newspaper have comical version of his male drawing e.g. obese women

Polish priest and astronomer Niclaus Copernicus – sun centred universe

Florence Nightingale

  • Rose diagram > red represent wounded, black from other e.g. frost bite, blue from infections
  • Higher number from infections
  • William Playfair – early charts/ graphs mostly line graphs
  • “Important to convey visual”
  • Tangent graphic, Afghanistan take on the Rose diagram
  • Ellie Harrison: infographic designer “suceeded words had failed”

Trying a more minimalistic style for my infographic

After gathering research of looking at existing infographics, I found that the most successful infographics are the simple styled ones as seen:

I found that information can be tiring to read, but with this piece, it makes it look aesthetically clean by having minimalistic items. It isn’t cluttered with good use of negative space between the information/ text making it look more free (less dense) and more appealing to read.

I will try to stick to a small palette of colour and keep the layout simple. There are only 6 colours used in this diagram, three vibrant colours to highlight key information, and three hues of grey for less important information. But there is a strong dark grey to establish hierachy in the titles.

I think will need to feature images of fish to establish what the infographic about because as learnt from this particular infographic, I wouldn’t immediately know what it is about as the image of the ear isn’t really prominent:

I am going to have my infographics as a newspaper size because I wanted to create a three dimensional outcome in addition to the two dimensional outcome of a poster. The three dimensional posters will be folded to a chip bag shape to contain the chip bar chart.

(URL – http://www.smashingmagazine.com/2008/02/11/award-winning-newspaper-designs/)

I found that newspaper layouts has the features of a:

– bold sans serif title/ headline, – a thin horizontal line at the top of the page, – thin horizontal lines used as dividers to breakup information, text in columns

Result I want to achieve: I think I want to retain some of the key features of the newspaper in my infographic but I think I’d want to make it appear more interesting instead of columned data and it can be used/ appear like a poster as well.

Occupy nation infographic

Even though I like the radial lines as they are different, I do find them quite distractiving and that on the left, there are too many radial lines in that I don’t know which lines belong to which. I like the black border which clearly defines the segments.  I don’t like the colour palette used being red, pink, dark green, yellow and blue – I don’t think the colours go well to be honest. I don’t think the box around the timeline text boxes are needed.

Colours affect purchases infographics

I always thought that the use of colours is important from personal preference to the intent of purpose. I find it interesting how colours can respond to different emotions and moods stemming from the perceptions we have when we were younger and now colour are often used as stereotypes.

The main colour used in this infograph is blue which is unusual because it is a colour and a colour that would be predicted to be used is grey as it is neutral. Other colours used are yellow, black and white, the layout is that it is read vertically down with a white rope line acting as a visual cue to guide us through the infographic (almost has the same action as an arrow but subtle as it is part of the background). Text is broken down into chunks for the user to read easier.

Father’s music infographic

This flowchart has accompanied illustrations for the text. The images are relatively simple an features the main recognisable features e.g. the dreadlocks on the Bob Marley figure. I will do this to my fish drawings in my infographic so then the images won’t reduce the attention of the text (being the information). Also I am trying to make my work in a simplistic style because I find that my style of work is too busy and cluttered.

Geek vs nerd infographic

Strong use of a consisten colour scheme and the two colours: blue and red connote to the two different elements: geek and nerd. The key system is in the title where the word geek is in blue and the word nerd is in red. It is a vertical layout where people can read the information like a list. Plus I find that vertical layout breaks information down where it can be read in selectable chunks so that they can keep the reader’s interest.

Use of boxes and circles to group certain information together and there is a simple fill of colours with subtle star patterns or stripe patterns.

What’s in your trash infographic

The thing I like about this piece is that is puts the information into context where there is a giant image of a bin and showing the different bits of rubbish that make the trash. This gives a visual representation to the audience so that can understand it more clearly and that is builds a visual item.

I like the use of the pie chart (in the chart section) and the segment is positioned as it would be in a whole chart, simple use of vector shapes makes the piece simplistic to understand.

Hearing loss infographic

URL – http://dailyinfographic.com/hearing-loss-infographic-2/hearing-loss-infographic-3

Personally I don’t think the background grid is needed in this infographic and that I find that it doesn’t relate to the content. I really like the use of size in the graphic, in that the size relates to the data, where the quieter noises (data about hearing) are smaller and the circles are bigger with louder noises. I don’t think the graphic of the ear s really prominent so i wouldn’t really know what the data is about without the headline title. Once again, small colour palette to make it simple and a key of hierachy.

McDonald’s infographic

URL – http://dailyinfographic.com/crazy-mcdonalds-items-infographic/mcdonalds-2

The graphics of the piece looks like a paper collage which makes it interesting because the world of design is now cluttered with simple vector graphics. However, I dislike the type (appears to be Arial) and I think there isn’t enough space between the text which puts me off from reading the data. The colours I think are too bright and brash in that when looking at it, it appears very busy/ noisy especially when there is so much text and graphics.

I like putting the data into a graphic context in that the contents of the burger is stacked into a huge burger which McDonalds is famous for.